Overview
Communications Specialist/Audience Researcher Jobs in Washington, DC at Links Global
Title: Communications Specialist/Audience Researcher
Company: Links Global
Location: Washington, DC
Summary Description:We are seeking a talented and dynamic Communications Specialist/Audience Researcher to support our marketing communications team. The Communications Specialist/Audience Researcher will play a critical role in conducting audience research, analyzing data, and developing targeted communication strategies. This position requires a keen understanding of marketing research, data analysis, and communication tactics to effectively engage diverse audiences in substance use prevention and mental health initiatives. The ideal candidate should be skilled in audience segmentation, communication planning, and leveraging data insights to inform marketing strategies.
Qualifications:
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. Master’s degree preferred
At least 5 years of experience in marketing communications, with a focus on audience research and data analysis
Proven experience in conducting audience research, segmentation, and developing targeted communication strategies
Experience working with federal agencies or organizations specializing in substance use and mental health field, preferred
Familiarity with substance use prevention and mental health topics is preferred
Key Responsibilities and Tasks:
Conduct thorough audience research, including surveys, focus groups, and data analysis, to understand audience preferences, needs, and behaviors
Develop audience segmentation strategies to tailor communication messages and materials for specific target groups
Collaborate with content creators and designers to develop impactful communication materials based on audience insights
Work closely with the marketing communications team to create and implement communication plans that resonate with diverse audiences
Monitor and analyze the performance of communication campaigns, providing data-driven recommendations for optimization
Utilize social media analytics, website metrics, and other data sources to evaluate the effectiveness of communication strategies
Examples of Relevant Employment History and Accomplishments:
Led audience research initiatives that resulted in improved targeting and engagement of communication campaigns
Successfully developed and implemented communication strategies that reached and resonated with diverse and underrepresented audiences
Utilized data insights to inform marketing decisions and optimize communication materials for increased effectiveness
Education Requirements:
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. Master’s degree preferred
Skills:
Strong research and data analysis skills to conduct audience research and evaluate campaign performance
Excellent written and verbal communication skills to develop compelling communication materials
Proficiency in social media analytics, web analytics, and data visualization tools
Ability to work collaboratively with cross-functional teams and stakeholders
Examples of Relevant Marketing Communication Services Initiatives, Programs, Projects, and Campaigns:
Substance use prevention campaigns targeting youth and young adults
Mental health awareness initiatives focused on reducing stigma and promoting help-seeking behaviors
Social marketing campaigns to raise awareness about the risks of substance use and the importance of treatment
Examples of Relevant Subject Matter Expertise in Substance Use and Mental Health:
Familiarity with substance abuse prevention…
