Overview
Communications Specialist – Grand River Greenway Jobs in Grand Rapids, MI at Downtown Grand Rapids Inc.
Northgate Resorts owns and manages the most awarded Camp-Resort portfolio in the nation. Our passion is creating family camping memories for our guests – memories that will last a lifetime! We don’t do this as individuals, but as a passionate team that cares about making a difference in our guests’ lives. We endeavor to be a highly effective, lean, and fast-moving organization.
The Marketing Associate is responsible for a variety of marketing and analysis activities for the area of assigned responsibility. This is a full-time position and reports to the Marketing Manager.
DUTIES & RESPONSIBILITIES
Assist with marketing research, product launches, brand promotions, and test markets
Implement marketing campaigns, including product positioning, campaign strategies, and market insights
Attend product knowledge and marketing communication strategy meetings with the marketing team every week
Day to day updating of website content
Work with the marketing team to create social media campaigns and creative assets
Maintain resort social media sites to include the creation of timely and engaging content and graphics. Also, respond timely to social media questions/comments
Monitor website and other marketing-related data analytics
Take, edit and enhance digital photos and videos and handle posting to sites
Edit video footage to create marketing videos for use on multiple platforms
Identify marketing & business opportunities for revenue along with weaknesses in existing employed marketing strategies needing to be over-turned
Communicate with management on projects dealing with media relations, business communications, etc
Participate in staff and training meetings
Participate in other projects and activities as assigned
EDUCATION/TRAINING/EXPERIENCE
Bachelor’s degree or equivalent experience in marketing, communications, advertising, and/or journalism is preferred
QUALIFICATIONS/REQUIREMENTS
Excellent customer service, communication, and problem-solving skills
Have a good design sense and an eye for appealing images
Ability to work in a high energy environment
Ambition, strong work ethic, and willingness to learn
Be a self-starter with problem-solving skills
Be a career-oriented individual searching for rapid growth
Good attitude and work ethics with strong attention to detail
Strong sense of urgency
Must be able to work in a fast-paced office environment
Familiar with Adobe Photoshop, Illustrator, and InDesign
Maintain a positive work environment by acting and communicating in a manner so that you get along with customers, clients, vendors, coworkers, and management
ESSENTIAL PHYSICAL DEMANDS
Remain stationary for long periods
Walk and stand during occasionally during shift
Continuously reach, bend, lift, carry, stoop and wipe
Able to lift up to 20 lbs
Able to manipulate fingers, hands, and arms to reach, carry, serve, etc
Ability to look at a computer monitor for extended periods
Northgate provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Northgate is also a proud participant of the E-Verify Program.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Title: Communications Specialist – Grand River Greenway
Company: Downtown Grand Rapids Inc.
Location: Grand Rapids, MI
