Overview
Communications Strategist – Corporate Reputation Jobs in Milwaukee, Wisconsin, USA at Northwestern Mutual
At Northwestern Mutual, we are strong,innovativeand growing. We invest in our people. We care and make a positive difference.
Summary:
The communications strategist – corporate reputation is responsible for developing, coordinating and implementingcommunicationstrategies that protect and strengthen the Northwestern Mutual brand as part of the company’s Corporate Reputation communications team.
The communications strategist creates and implements communications plans that serve to protect the company’s reputation, conducts insightful research audits, monitors the competitive landscape, and develops insights-based reporting tools that demonstrate progress against key reputation metrics. This individual works with internal partners across Human Resources,Diversity&Inclusion, Campus Events and Experiences, Marketing, Social Media, Public Relations, Internal Communications and other teams to deliver appropriate communications responses across various audiences (clients, financial representatives, corporate employees, etc.)
consistently and effectively.
This role reports to the Sr. Director, Corporate Reputation as part of the company’s Strategic Communications team.
Primary Duties & Responsibilities
Supports the Senior Director in the development, socialization and implementation of strategic communications plans that support reputation management scenarios pertaining to Human Resources,Diversity&Inclusionor emerging social issues.
Leads the strategic management of third-party research partners to deliver research and insights to business stakeholders across the company, meeting regularly with the partner to understand the external environment and to identify preparedness efforts for the company.
Works collaboratively with members of the Marketing, Social Media, Public Relations and Internal Communications teams to identify potential reputation issues and create recommended responses or other communications materials.
Proactively stays apprised of programs, projects and campaigns across these areas as a dedicated team liaison, and shares formal updates with Corporate Reputation team members to enhance team business acumen.
Creates and implements PR strategies for the company’s multi-year construction project in downtown Milwaukee, working with the PR agency to draft media strategies and pitches outlining the communications objectives, strategies, tactics, key messages and timelines.
Supports the message training of spokespeople in advance of media opportunities. Track, recap and merchandise results to internal stakeholders including the Campus Events and Experiences team.
Conducts clear, thorough and insightful research audits using internal and external tools on a variety of subjects that support the company’s reputation.
Regularly and carefully monitors the news landscape for relevant news cycles, key industry articles and competitive insights and brings these findings forward in a consistent format that is useful across internal teams. Pulls news articles quickly when news breaks to share with key partners.
Partners with team members to identify, develop and maintain monthly, quarterly and annual tracking and reporting tools that demonstrate progress against key reputation metrics. Creates reports that showcase Corporate Reputation team successes and bring examples to life in order to merchandise the collective team’s results.
Maintains and evolves team processes and procedures playbook to ensure a c…
Title: Communications Strategist – Corporate Reputation
Company: Northwestern Mutual
Location: Milwaukee, Wisconsin, USA
Category: Marketing / Advertising / PR, HR/Recruitment
