Overview
Consumer Marketing Manager Jobs in London, England, UK at IMG
Who We Are:
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world’s most
dynamic
and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over
90; and sports data and technology through IMG ARENA and Open Bet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE. What You’ll Do:
We are looking for an experienced & passionate Marketing Manager to
join our team
and support the Consumer Marketing Director in developing first-class marketing campaigns for Taste of London & Windsor Great Park Illuminated, Culinary Licensing and support on other events where required Responsible for protecting and evolving the brand’s creative, ensuring that consumer and trade communications position each brand in a unique, clear, and premium light.
Deliver the events’ marketing and PR strategies to achieve maximum exposure whilst increasing
brand awareness
, ticket sales, and positive
advocacy
. Work alongside the digital team to ensure the paid digital campaign is aligned with the wider marketing campaign and monitor performance throughout to maximise ticket sales. Manage ticket modelling, ticket sales, revenue forecasting, and ongoing sales with multiple ticket agencies throughout the campaign.
Update key internal stakeholders on the events success and delivery against forecast. Manage event marketing budgets working to find efficiencies, and greater ROI wherever possible. Oversee strategic development and day-to-day delivery of PR and influencer campaigns alongside the external PR agency, ensuring maximum coverage. Management and negotiation of third party, agency, and external stakeholder relationships related to and including but not limited to: media buying agency, content production teams and graphic designers, PR agency, and media partners.
With the Event Director and Marketing Director, use internal and external research tools to develop a thorough understanding of the event’s audience profile. Act as brand guardian and be the key touchpoint for international events including;
Taste of Dubai, Taste of Abu Dhabi, Vivid & Trame Di Luce (Rome). Manage performance monitoring, optimisation and reporting of all marketing activity, and action adjustments where necessary to ensure optimisation for maximum performance, reach, and return on investment. Work closely with internal and external stakeholders to ensure sponsor and partner marketing requirements are fulfilled and opportunities for reciprocal marketing are maximised.
Working Conditions:
Permanent, Lo…
Title: Consumer Marketing Manager
Company: IMG
Location: London, England, UK
Category: Marketing / Advertising / PR, Entertainment & Gaming
