Overview
Consumer Product Marketing Manager Jobs in London, England, UK at Meta
We are looking for a product marketer to play a critical role in shaping Whats App’sconsumer experience. This person will play a significant role in leading and envisioning the future of the Whats App product experience and develop breakthrough marketing initiatives that drive consumer awareness, engagement, and retention aligned to our product.
Responsibilities:
Work with Marketing Insights and Data Science to generate actionable quantitative, qualitative, and competitive insights to inform strategy.
Build product positioning, clear narratives, and drive influence across the Whats App product to ensure we’re delivering consumer value and driving understanding.
Drive go-to-market strategy working closely withcross-functional teamsto determine effective launch plans and communications.
Partner with brand and integrated marketing on outbound marketing and advertising strategies, develop programs to drive consumer awareness, adoption, and long-term engagement.
Understand the Whats App Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement.
Minimum Qualifications:
7+ years of experience in product marketing and/or marketing, product management, or business experience.
Bachelor’s Degree in Business, Marketing or Economic discipline or equivalent product marketing experience.
Experience launching and scaling consumer products or services.
Experience working closely with product and design teams in the product development process.
Project managementexperience working with a variety of internal teams and stakeholders to understand and solve problems.
A passion for Whats App and its mission to connect the world privately.
Preferred Qualifications:
Experience developing and driving analytically rigorous full funnel marketing campaigns.
International experience and knowledge ofdiversesocial and business landscapes.
Experience working on complicated issues such as data sharing within matrixed organizations.
Understanding of consumer mobile app and technology landscape.
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Equal Employment Opportunity and Affirmative Action:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
Apply for this job andtake the first steptoward a rewarding career at Meta.
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Title: Consumer Product Marketing Manager
Company: Meta
Location: London, England, UK
Category: Marketing / Advertising / PR, IT/Tech
