Overview
Content Creation / Video Specialist Jobs in Cherokee, AL at Whitetail Hill Chestnuts
Brand Content Specialist
Job Type: Full-Time
Classification: Exempt
Location: On-Site, ZQ Headquarters- Chesterfield, MO
Department: Brand Management
Sub-Department: Brand Content
Reports to: Melanie DeMauro, Senior Brand Content Manager
Schedule: 8am to 4pm, M-F
Overview
ZQUARED solves e-commerce problems for retailers with a sizable presence on Amazon & WalMart. As a value-add reseller and professional e-commerce partner, we take an investment position in the companies we serve. Ultimately, our team develops strategies and implements solutions to protect and grow brands, from packaging to MAP support.
Role
The position of the Brand Content Specialist will be responsible for assisting in creating and maintaining visually compelling product listings and stories on Amazon Seller Central. This role involves close collaboration with a remote team of copywriters and designers to enhance our e-commerce presence and drive sales.
Responsibilities
Product Listing and Story Development
Create and Maintain Product Listings: Support the development of visually appealing and SEO-optimized product listings on Amazon Seller Central, ensuring consistency and accuracy.
Story Development: Assist in crafting engaging and compelling product stories that enhance customer experience and drive sales.
Provide Additional Content/Imagery: Support the creation process and provide additional content and imagery for brands, such as storefronts and brand stories.
Collaboration and Communication
Collaboration: Work with remote copywriters and other graphic designers to produce cohesive and effective content. Provide feedback and guidance to ensure all content meets brand standards.
Communication: Maintain effective communication with copywriters, graphic designers, and brand partners to make necessary content changes.
Optimization and Research
Helium10 Utilization: Use Helium10 to conduct keyword research, track product performance, and optimize listings for better visibility and sales.
New Brand/Product Research: Conduct research on new brands and products to enhance listings and content.
Organizational and Administrative Tasks
Google Workspace Tools: Utilize Google Workspace (formerly G Suite) for project management, communication, and collaboration with remote team members.
Content Organization: Create and organize content folders, prepare and edit content templates.
Case Work: Handle case work related to content submissions.
Support both variation and non-variation listings on Amazon and Walmart, including handling Amazon catalog and brand registry case work.
Play a pivotal role in adding and optimizing Walmart listings, ensuring they capitalize on growth opportunities.
Utilize Amazon’s Manage My Experiments feature to conduct A/B testing on content updates, working closely with the Brand Content team to optimize listing performance.
Implement keyword strategies to enhance product discoverability and maximize visibility on Amazon and Walmart.
Stay updated on platform policies, guidelines, and industry trends to ensure all listings are compliant and competitive.
Monitor Content Submissions: Submit and monitor content submissions for approval.
Meetings and Follow-Ups
Meetings with Brands: Prepare for and participate in meetings with brand partners, creating videos and content as needed.
Follow-Up Tasks: Assist in follow-up tasks after meetings to ensure all action items are addressed.
Webinars/Training: Participate in webinars and training sessions.
Audits and Flexibility
Perform Brand Content Audits: Regularly review and audit brand content to ensure consistency and quality.
Flex Time/Additional Responsibilities: Handle additional responsibilities as needed, providing flexibility in tasks.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
Helium10 Proficiency: Hands-on experience with the Helium10 program for keyword research, listing optimization, and performance tracking.
Amazon Seller Central Expertise: Deep understanding of Amazon Seller Central, including best practices for creating and managing product listings.
In-depth knowledge of Walmart Fulfillment Services (WFS), including best practices for creating, managing, and optimizing product listings within the Walmart Marketplace.
Google Workspace Proficiency: Experience using Google Workspace tools for document creation, project management, and communication.
On-Site Presence: Ability to work on-site while coordinating effectively with a remote team.
Attention to Detail: High level of accuracy and attention to detail in all work, ensuring all listings are free of errors and aligned with brand guidelines.
Creative Problem Solving: Ability to think creatively and strategically to develop innovative solutions that enhance product listings and increase sales.
Preferred Requirements
e-commerce Experience: Previous experience in the e-commerce industry, specifically with Amazon.
Technical Skills: Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Analytical Skills: Ability to analyze data and metrics to make informed decisions and improvements to product listings.
Title: Content Creation / Video Specialist
Company: Whitetail Hill Chestnuts
Location: Cherokee, AL
