Overview
Content Creator, Content Writer / Copywriter Jobs in Dubai, UAE/Dubai at ManpowerGroup Middle East
Roles and Responsibilities
Job Description
 Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms. Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings. Assisting the creative team with the design of promotional materials. Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems. Monitoring social media and company website metrics. Utilizing SEO methods to increase site traffic. Suggesting new ways to promote company offerings and to reach consumers.
Education:
Bachelor’s degree in English, marketing, or a similar field.
Experience:
10+ years’ experience in health care, creating strong, engaging content.
Preferred Qualifications:
Demonstrated excellence in writing, proofreading, and editing. An understanding of SEO best practices. Excellent research, organizational, and time management skills. Strong listening and native English
communication skills
. The capacity to work independently and collaboratively. Ability to work efficiently without compromising quality or accuracy.  Content Strategy Development  Developing a content strategy that aligns with the brand’s goals, target audience, and overall marketing objectives.
Planning content calendars, defining content themes, and determining the optimal content mix (e.g., blog posts, videos, social media posts).  Audience Research and Targeting  Conducting research to understand the needs, preferences, and behaviors of the target audience. Tailoring content to engage the audience based on demographic and psychographic data.  Content Planning and Scheduling  Organizing and planning content creation activities to ensure consistent output and timely delivery.
Scheduling content for publication using tools like Hootsuite, Buffer, or content management systems.  Creative Content Development  Writing and Copywriting Writing compelling and engaging text for blogs, websites, social media, and other digital platforms. Crafting attention-grabbing headlines and calls-to-action (CTAs) that drive user engagement.
Visual Content Creation Designing or producing visual content such as images, infographics, and illustrations that complement written content. Using tools like Adobe Photoshop, Canva, or similar platforms to create high-quality graphics.
Video Production Creating and editing videos for platforms like You Tube, Tik Tok, Instagram, or corporate websites. Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and video shooting techniques.
Photography Capturing high-quality images for blogs, social media, and marketing materials. Using professional photography equipment and editing software to create visually appealing photos.
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Title: Content Creator, Content Writer / Copywriter
Company: ManpowerGroup Middle East
Location: Dubai, UAE/Dubai
Category: Creative Arts/Media (Content Writer / Copywriter, Creative Advertising / Marketing, Digital Media / Production), Marketing / Advertising / PR (Content Writer / Copywriter, Creative Advertising / Marketing, Digital Media / Production)
