Overview
Content Development Associate Jobs in Edison, New Jersey, USA at Tephra Inc.
Description:
Reporting to the Global Head – Thought
Leadership
Institute, the content development and editor will be responsible for creating, managing, and executing on highly engaging content for our thought
leadership
programs. This role involves strategic content development and requires proven success in creative content interaction, strong content marketing expertise to align content development process and type with the marketing channels.
Responsibilities:
• Develop unique and compelling thought
leadership
content centered around key business and technology trends and opportunities relevant to Global 2000 senior executives.
• Collaborate with various SMEs, content partners (writers, designers, etc.), marketing teams and other resources to develop thought
leadership
assets that will be deployed across a variety of media and channels
• Manage the development of thought
leadership
content, including the editorial calendar
• Identify trends and content topics for thought
leadership
and pitch content concepts
• Partner with Marketing to support campaign and measure and assess the success of content strategy across all channels and regularly report and present the results
• You must have the ability to convert complex and varying explanations into concise and compelling value propositions and proof point articulations supporting those propositions.
• While content development and editing will be the primary focus for this role there will also be the opportunity to work with the team on wide range of marketing programs.
• Deliverables will include but not be limited to white papers, case studies, primary and secondary based reports, infographics, blogs, videos, social media cards, tweets, etc.
• Measure and report on the effectiveness of the thought
leadership
activities
Qualifications:
• Master degree in communications, journalism, marketing preferred
• 10+ years‘ experience in content development and editing
• Creative and
innovative thinker
and planner
• Demonstrated knowledge and understanding of content strategy and marketing
• Passion for technology, with the drive to stay on top of industry trends and best practices
• Demonstrated
critical thinking
, decision-making, and
problem solving
skills
• Excellent written and verbal communications skills
• Proven ability to effectively develop and implement processes and procedures as needed
• Ability to work independently or collaboratively with a dedicated team
• Self-motivated and self-directed
• Assertive, flexible and a strong sense of urgency
• High
attention to detail
and accuracy
Title: Content Development Associate
Company: Tephra Inc.
Location: Edison, New Jersey, USA
Category: Marketing / Advertising / PR (Content Writer / Copywriter, Creative Advertising / Marketing), Creative Arts/Media (Content Writer / Copywriter, Creative Advertising / Marketing)
