Overview
Content Marketing Specialist Jobs in Brentford, England, United Kingdom at GL Assessment
Title: Content Marketing Specialist
Company: GL Assessment
Location: Brentford, England, United Kingdom
Renaissance® is a global leader in education technology. We help schools and school groups in the UK and around the world with educational assessments, practice and intervention solutions, and data analytics. Renaissance now incorporates GL Assessment (known internationally as GL Education), too – a leading provider of educational assessments.
Together, our assessments offer the ideal starting point to help teachers understand their students’ strengths and pinpoint areas of need. Our teaching and learning tools then provide effective next steps, with online literacy and maths solutions that meet students exactly where we are.
Worldwide, we support over 18 million students, operating in over 100 countries.
About this role:The Content Marketing Specialist will support the Content Marketing Manager in the creation of marketing content designed to appeal to different audiences from across the UK and International markets who are at different stages of their journey with us. The content will be wide-ranging, covering everything from social media channels (X, LinkedIn, Facebook and Instagram), blogs, newsletters and success stories to other digital content, such as podcasts, videos, animations and infographics.
The Content Marketing Specialist is responsible for creating and managing engaging content across various platforms to support the overall marketing strategy. This role involves developing and executing content plans, including social media campaigns, while ensuring alignment with brand guidelines. Other activities include analysing social media performance data to optimise content, interviewing schools, partners, senior management and other internal colleagues to create blogs and articles and supporting in the production of external and internal podcasts.
The role also involves fostering relationships with external partners and contributing to broader marketing initiatives as outlined below. Excellent copywriting and communication skills, creativity and versatility, strong attention to detail and a ‘can-do’ attitude are essential for this role.
Content Marketing Specialist,what you’ll be doing:You will be focusing on working to promote Renaissance and its products to enhance our sales strategy, which will include activities such as
Content Creation and Management:
Supporting the Content team and wider Marketing team in copywriting for blogs, newsletters, success stories, social media, emails and web pages.
Interviewing schools, partners, senior management or other internal colleagues to create engaging content to be repurposed in a variety of different ways.
Assisting in the planning, recording and publishing of external and internal podcasts using platforms such as Riverside and Buzzsprout. Monitor performance of external podcasts and liaise with the Internal Communications Manager for co-ordination and planning of internal podcasts.
Creating and managing engaging multimedia content (text, images, videos) using Canva and other tools.
Maintaining a social media content calendar that is aligned with events, product launches and marketing campaigns, as well as with school calendars.
Owning and maintaining internal reference materials such as the Marketing quotes database – adding new quotes/testimonials for use by the wider Marketing team.
Assisting with an annual audit of Marketing content and maintaining UK content book for use by Sales and Product Marketing teams.
Social Media Management:
…
