Overview
Content Marketing Specialist Jobs in Rochester, NY at Unique Solutions Organisation
Title: Content Marketing Specialist
Company: Unique Solutions Organisation
Location: Rochester, NY
We are looking for a creative and results-driven Content Marketing Specialist to join our marketing team. This is an exciting opportunity to play a key role in developing compelling content strategies that engage our target audience, drive brand awareness, and generate leads.
As a Content Marketing Specialist, you will be responsible for creating, managing, and optimizing content across various digital platforms. You will collaborate closely with the marketing and design teams to create high-quality, relevant content that aligns with our brand’s voice and marketing objectives. This is a great opportunity to utilize your creativity and marketing expertise to drive meaningful results.
Responsibilities:
Develop and implement content strategies that drive brand awareness, lead generation, and customer engagement
Create and edit a wide range of content, including blog posts, social media posts, email newsletters, case studies, whitepapers, and more
Conduct research to ensure content is relevant, insightful, and aligned with the interests of our target audience
Optimize content for SEO and ensure it follows best practices to improve organic search rankings
Collaborate with the social media and design teams to develop visual and interactive content
Track, analyze, and report on the performance of content campaigns, providing insights and recommendations for improvement
Stay up-to-date with industry trends, content marketing best practices, and emerging tools and platforms
Assist in managing the content calendar and ensure content is published on schedule
Support lead-generation campaigns and help develop content for email marketing and paid ads
Requirements:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
1–2 years of experience in content marketing, copywriting, or related roles
Strong writing, editing, and proofreading skills with an eye for detail
Solid understanding of SEO best practices and content optimization techniques
Ability to work independently and manage multiple projects simultaneously
Strong communication skills and the ability to collaborate with cross-functional teams
Creative thinking with the ability to turn complex ideas into clear and engaging content
Experience with social media platforms and email marketing tools is a plus
Benefits:
Competitive salary and performance-based bonuses
Health, dental, and vision insurance
Opportunities for career advancement and professional development
Collaborative and innovative team environment
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