Overview
Content Marketing Specialist (Social Media, Email Campaigns etc.) Jobs in Frisco, TX at Gifts Are Blue
We are seeking a results-driven Marketing Manager to lead our marketing campaigns and execute innovative strategies to promote our company’s products and services in a B2C environment. This role is crucial in building brand awareness, driving customers to both our brick-and-mortar locations and online business, and supporting overall company growth. The ideal candidate will have a strong background in multi-channel marketing, with expertise in digital campaigns, content development, market research, PPC management, and radio advertising.
As the Marketing Manager, you will develop and implement strategic marketing plans that align with business objectives, ensuring a consistent and compelling brand presence across all platforms. You will oversee social media marketing, SEO strategies, paid advertising (Google Ads, Bing Ads, etc.), and radio campaigns to maximize lead generation and customer engagement. Additionally, you will collaborate with internal teams to maintain consistent messaging and branding, while analyzing marketing performance metrics, competitor trends, and industry insights to refine campaign strategies.
The ideal candidate will have proven experience in integrated marketing strategies, strong project management skills, and the ability to manage multiple priorities in a fast-paced environment. Expertise in PPC advertising, content creation, brand development, and creative direction is essential, along with excellent copywriting, leadership, and analytical skills. Proficiency in MS Office Suite is required, and experience in the healthcare industry, managing multimedia campaigns, and knowledge of graphic design tools (Adobe Creative Suite, Canva) and CRM systems is a plus.
If you are a strategic and creative thinker with a passion for driving impactful marketing campaigns, we invite you to apply and be a part of our dynamic team!
Qualifications
Education & Experience: Bachelor’s degree in Communications, Journalism, Advertising, or a related field, with at least 3 years in a campaign managerial role, preferably in B2C healthcare or a similar industry.
Marketing Expertise: Proven experience in integrated marketing strategies across social media, PPC (Google Ads, Bing Ads), radio, and digital advertising to drive website traffic, lead generation, and conversions.
Content & Brand Development: Strong skills in content creation, brand strategy, and creative direction, with exceptional copywriting abilities across digital, social media, and radio.
Project & Team Management: Ability to manage multiple priorities in a fast-paced environment, ensuring consistent branding and messaging across channels.
Analytical & Strategic Thinking: Data-driven approach to marketing, using performance metrics to optimize campaigns and make strategic decisions.
Technical Proficiency: Proficient in MS Office Suite (Outlook, Word, Excel), with experience in graphic design tools (Adobe Creative Suite, Canva), CRM systems, and marketing automation platforms a plus.
Industry-Specific Experience: Background in healthcare marketing and expertise in managing radio, social, and multimedia campaigns.
THIS POSITION IS FULLY ONSITE IN THE NORTHWEST HOUSTON, TEXAS AREA.
REMOTE or HYBRID CANDIDATES WILL NOT BE CONSIDERED
Must be resident of greater Houston and surrounding cities.
Why Join Us?
Be part of a Growing and leading healthcare company making a meaningful impact on consumers’ lives.
Work in an innovative and collaborative environment that values creativity and results.
Lead and shape high-impact marketing campaigns in a fast-growing organization.
Excellent Benefits!!
Title: Content Marketing Specialist (Social Media, Email Campaigns etc.)
Company: Gifts Are Blue
Location: Frisco, TX
