Overview
Content Strategist Jobs in London, England, UK at ENGINEERINGUK
Agency and Role Summary
As a Content Strategist, you will sit within the growing Organic Performance department in the Content team.
Your rolewill be to deliver and manage performance-driven content marketing strategies (covering Search Engine Optimisation and User Experience) for a variety of high-profile UK clients.
You will work closely with the Organic Performance client teams, being a day-to-day contact for all content activity, including strategic direction, insights, on-site content creation and other elements of on-site marketing to drive performance and achieve business objectives. You will report into the Senior Content Strategist and support the Senior Content Strategist and Content Director to shape OMD UK’s approach to digital content (across SEO, brand content and UX).
Key clients you will be working with:
You will be working across the entire OP client range, with a particular focus on Barclays, British Gas, Mercedes-Benz and Clarks.
Key Responsibilities
Responsible for a number (through to all) content tasks on your client accounts and have the confidence and knowledge to take broad objectives and translate into content tasks.
Use a data-led approach to provide evidence-based content strategies to meet client objectives.
Work closely with Organic Performance client teams in the delivery of data-led SEO strategic pieces such as competitor content analysis, audits and creation.
Become a key point of contact for all things content across your client accounts to build strong client and stakeholder relationships.
Ensure that high-quality, industry-leading standards are met across end-to-end content strategy, creation and delivery for clients under your remit.
Be responsible for the creation of content briefs and contribute to the execution of SEO-led content strategy across all OP clients.
Support with copy editing and review throughout the content creation process, collaborating with external stakeholders, copywriters and clients to ensure that quality standards and vision objectives are met.
Identify audiences for clients and use this data to enhance content recommendations that resonate.
Support senior members of the team to develop and advocate for new approaches to content across all disciplines and contribute to knowledge sharing projects for the wider OP team, clients and stakeholders.
Regularly identify content ‘best practices’ and share widely to increase overallinnovation, creativity, and effectiveness within Organic Performance and the wider business.
Key Skills and Technical Skills
Some experience and interest in full end-to-end content strategy creation and execution.
Knowledge of the role content plays in driving performance across channels.
A good understanding of SEO and its role in content strategy and on-site content performance.
Ability to identify content opportunities and develop evidence-based strategies to meet client objectives.
Strong copywriting and editorial skills are highly desirable.
Confident, comfortable and professional when communicating with key client stakeholders, internal/agency stakeholders and third parties.
Project managementskills and the ability to manage multiple work streams and clients.
Ability to report on content performance (ROI analysis / post campaign analysis) of all campaigns and understand what key metrics and KPIs measure content success.
Proactive in seeking new,innovative, workable ideas to enhance content strategie…
Title: Content Strategist
Company: ENGINEERINGUK
Location: London, England, UK
Category: Marketing / Advertising / PR, Creative Arts/Media
