Overview
Content Strategist Jobs in UK at Gambling.com Group
Group (Nasdaq: GAMB) is looking for talented individuals to join its
diverse
and growing team in Europe. Through a portfolio of brands — including flagship website , as well as  and the new  —  Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.
The Group has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, and is a two-time winner of the prestigious EGR Affiliate of the Year award.
Europe remains a key market of focus for the Group as it continues its period of
exciting
growth this year. The Group has offices in Dublin, its EU headquarters, and Malta. Responsibilities Content Strategy and Management Develop and execute comprehensive content strategies tailored for the Bingo, Slots, and Casino audience, showcasing expertise beyond SEO tactics. Align content strategies with both short-term and long-term business objectives, focusing on authenticity and user engagement.
Prioritize and manage the content calendar, keyword mapping, and objectives to align with business goals and KPIs. Create a strategy for distributing content across various platforms, including social media , email , and video , ensuring alignment with strategic goals. Leverage AI tools to enhance content creation and management processes, improving efficiency and quality. Conduct detailed competitor analysis to identify content gaps and refine strategies.
Monitor A/B test results and propose UX improvements based on performance data and user behavior insights.
Team Leadership
and Development Lead and manage a team of editors , copywriters , and freelancers , fostering creativity and
collaboration
. Oversee task allocation, resource planning, and provide editorial guidance to team members. Encourage personal and
professional growth
within the team, ensuring high standards of content quality.
Freelancer and Agency Management Source, manage, and retain freelancers to create original, high-quality content for multiple platforms. Manage freelancer budgets and ensure the timely delivery of commissioned content.
Cross-Functional Collaboration
Work with stakeholders, including product managers and internal teams, to ensure tone of voice and brand standards are maintained. Collaborate across departments, including SEO, UX, Brand, and AdOps teams, to align strategies and content goals.
SEO and Content
Optimization
Analyze and implement on-page optimizations to enhance organic visibility and improve keyword rankings. Develop content clustering and topic authority strategies to maximize relevance and user engagement. Integrate branding and persuasion techniques into SEO-optimized content to drive conversions. Monitor and report on content performance, keyword rankings, and audience engagement metrics. Qualifications & Experience Proven experience in SEO and content management , particularly in Bingo, Slots, and Casino or related industries.
Strong
analytical skills
with experience in conducting competitor analysis and
data-driven decision-making
. Proficiency in SEO tools such as Google…
Title: Content Strategist
Company: Gambling.com Group
Location: UK
Category: Marketing / Advertising / PR, IT/Tech
