Overview
Content Strategist / Writer Jobs in Boston, MA at Liberty Mutual
Senior Marketing Manager, Parasiticides
Location: Bridgewater, NJ
Job Summary and Purpose:
Ceva North America is seeking a strategic and dynamic Senior Marketing Manager to lead our marketing efforts across our parasiticides portfolio in the United States. This role is critical in shaping our parasiticide products, driving market growth, and ensuring alignment with global strategies.
As the Senior Marketing Manager, you will be directly responsible for the parasiticide portfolio and other related products (Rx & OTC.) This role focuses on driving brand growth, market share, and customer engagement within the animal health industry. The ideal candidate will possess strong marketing expertise, a deep understanding of the parasiticide market, with proven effectiveness reaching B2B and B2C audiences. The ability to translate scientific information into compelling marketing campaigns, for execution across multiple channels to reach veterinary professionals and pet owners, will be critical to the incumbent’s success.
Responsibilities and Key Duties:
Develop & Execute Marketing Strategy – Partner with Ceva’s global franchise teams to design and implement comprehensive marketing strategies that align with business objectives and drive growth. Conduct market analysis to identify trends, customer needs, and competitive opportunities.
Drive Impactful Campaigns – Develop and execute campaigns to drive awareness, adoption, and sales of parasiticide products. Define product positioning, messaging, and value propositions. Tailor delivery to different customer segments across multiple channels (B2B & B2C).
Product Management – Oversee the entire product lifecycle, from market research and product launch to post-launch evaluation and lifecycle management. Manage product pricing strategies and profitability analysis. Establish relationships with key opinion leaders (KOLs) and industry stakeholders to support product advocacy.
Market Research & Analytics – Analyze market data and customer insights to inform decision-making and optimize marketing performance. Monitor key performance indicators (KPIs) and track ROI on marketing initiatives. Conduct competitive intelligence and provide strategic recommendations based on findings.
Cross-Functional Collaboration – Collaborate with the Global Marketing Team to align local strategies. Work closely with regulatory and legal to ensure all marketing activities align with industry standards and guidelines.
Core Competencies:
Shape solutions out of complexity
Customer focus
Collaborate with empathy
Engage and develop
Drive ambition and accountability
Technical / Functional Competencies:
B2B & B2C Customer Expertise
Marketing Strategy, Campaign Development & Execution
Digital & Traditional Marketing Expertise
Data-Driven Decision Making
Strong Communication & Collaboration
Budget & Vendor Management
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
5+ years of experience in product marketing, preferably within the animal health or pharmaceutical industry. In-depth knowledge of parasiticides and veterinary markets is highly desirable.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Highly adaptable, results-driven, and able to thrive in a fast-paced environment.
Travel Required:
This role requires approximately 20% travel, with a high concentration of customer meetings and industry conferences in Q1
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.
*VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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Your profile :
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
5+ years of experience in product marketing, preferably within the animal health or pharmaceutical industry. In-depth knowledge of parasiticides and veterinary markets is highly desirable.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Highly adaptable, results-driven, and able to thrive in a fast-paced environment.
Title: Content Strategist / Writer
Company: Liberty Mutual
Location: Boston, MA
