Overview
Copywriter – Personalization Sales & GTM Jobs in Edmonton, Alberta, Canada at Intello Technologies Inc.
Position: Copywriter – Personalization Sales & GTM (Contract)
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Location:
Toronto, ON, CA, M5J 2V5 Ottawa, ON, CA Edmonton, AB, CA Vancouver, BC, CA Calgary, AB, CA
Jobs by Category:
Sales and Marketing
Job Function:
Marketing
Status:
Full Time
Schedule:
Temporary
Description
Join ourdynamicteam
The Digital Sales & Marketing team leads consumer experiences for TELUS e-commerce, digital communications, and omni-channel enablement. We’re harnessing the power of digital to fuel sales and performance, empower customers with self-serve solutions on and the My TELUS app, and engage our audience with highly-personalized campaigns about ourinnovativeproducts, bundles, and socialpurposedifferentiators. We collaborate with internal partners to provide analytics, insights, resources, and recommendations to guide every decision and design on our digital channels.
Together with our partners, our investments are focused on reducing cost to serve, driving conversion and growth, and ensuring every singlecustomer interactionis consistent and exceptional, no matter where they choose to shop. As part of the Consumer Marketing & Channels organization, our team is guided by a vision to drive marketleadershipand unlock the potential in our communities, customers, and team members.
* This is a month maternity leave coverage position ending February 2026*
Here’s the impact you’ll make and what we’ll accomplish together
As a Copywriter for the Personalization Sales & GTM Team within Digital Sales & Marketing, you’ll create personalized and seamless digital experiences for our customers through engaging, thoughtful, and consistent content. You’ll enjoy writing targeted and captivating copy to drive sales across our Mobility, Internet, TV and Security portfolios, and deliver the best shopping experience for different customer segments.
Here’s how
Craft ClearCommunication:Ensure our digitalcommunicationis clear, relevant, and jargon-free, matching the TELUS brand voice and tone
Collaborate with Teams:Work with product owners, designers, and stakeholders to design great content and demonstrateindustry expertiseto improve and scale content practice
DriveCustomer Engagement:Create content that catches the attention of our customers and keeps them engaged throughout their purchase journey
Targeted Campaigns:Operate as the primary copywriter for all targeted “Below-the-Line” (BTL) campaigns such as cross-sell, renewals, retargeting, and key product launches like the iPhone
Optimize and Innovate:Target different audiences with personalized copy to drive higher conversion, propose creative options for A/B testing, and shape the copywriting strategy for key pages on
Data-Driven Decisions:Use data and stakeholder feedback to inform decisions, refine strategies, and drivecontinuous improvement
SEO Integration:Collect and use SEO information to organically integrate into the copywriting
Share Knowledge:Contribute to the overall practice culture by sharing learnings and knowledge, building strong relationships, and communicating our goals
Qualifications
3+ years of proven copywriting experience in digital, preferably within telecom or a related industry
Experience working with user experience, strategy, and design teams
Familiarity with copywriting strategy best practices, user experience, and SEO
Strong interpersonal, storytelling, andcommunication skills
Skilled in persuasive …
Title: Copywriter – Personalization Sales & GTM
Company: Intello Technologies Inc.
Location: Edmonton, Alberta, Canada
Category: Marketing / Advertising / PR, Sales
