Overview
Corporate Events & Marketing Manager Jobs in Washington, District of Columbia, USA at Optica
The Corporate Events and Marketing Manager is an individual with five for more years of comprehensive experience in the areas of special-event planning/execution and marketing. The position reports directly to the Chief Technology Officer.
This position has a range of responsibilities in the areas of Optica’s industry program planning and implementation, vendor sourcing and oversight, speaker and registration administration, on-line production support, budget oversight, promotional planning and execution, as well as post-event evaluation and results reporting. The individual must be self-motivated, self-starting, an effective communicator,hands-onteam player, detail- andresults-driven, and responsive to stakeholders.
The abilities to manage workload and prioritize tasks in afast-pacednon-profit environment are essential to this role.
PRIMARY RESPONSIBILITIES:
Events
Responsible for a portfolio of 20-25 top-quality industry-focused speaker programs and networking events taking place around the world and throughout the year. Some are in-person only events, some are purely online interactive discussions (using Zoom).
Key responsibilities include:
Assists in providing perfect practical support to all Optica constituents, especially those sponsoring or exhibiting at an Optica event.
Will trouble-shoot and take responsibility for a successful outcome when needed.
Assists in outreach to speakers, and assures presentations take place as planned.
Acts as session producer during live on-line events, making sure the next speaker is fully briefed. This requires full familiarity with online events software such as Zoom. The goal is to provide seamless production support to the event host.
Active participation in all phases of agreed event planning, budgeting, and implementation
Scouting on-site evaluation, negotiations, and contract execution
Sourcing and management of on-site vendors, e.g., catering, transportation, audiovisual
Oversees advanced and onsite event registration
Event budget oversite and regular financial forecasting and reporting
Tracking performance data and producing management reports
Assures Optica health andsafety protocolsare communicated to attendees in advance and are supported onsite
Collaborates with staff from other Optica departments in support of events, e.g., legal, meetings department, finance, IT, etc.
Conducts post-event evaluation, e.g., participant surveys, interviews, financial tracking, and produces management reports.
Marketing and Communications
Develops comprehensive program plans and works in concert with the Optica Centralized Marketing and the Corporate Communications teams to create accompanying marketing plans that successfully promote each event in the portfolio. Key deliverables include:
Creates incollaborationwith the Centralized Marketing and the Corp. Communications staff a detailedpromotionand production schedule for outreach efforts, e.g., dates and frequency of social media posts (presentations/photos/thank you messages), email broadcasts, media releases, mailings, etc.
Serves as the primary point of contact with the Centralized Marketing team to review and secure approvals from industry stakeholders onpromotiontactics, e.g., email broadcasts, collateral, newsletters, and advertisements.
Supports Centralized Marketing and Corp. Communications to secure necessary event information for social media posts and email broadcasts to produce top-quality copywriting for online and printed…
Title: Corporate Events & Marketing Manager
Company: Optica
Location: Washington, District of Columbia, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
