Overview
Corporate Vice President, Agency Communications Lead Jobs in New York, New York, USA at New York Life Insurance Company
Location: New York
Location Designation:
Hybrid – 3 days per week Business Unit Overview Our Agency distribution system is the cornerstone of New York Life, where dedicated individuals like you connect with clients and build lifelong relationships. As part of our team, you’ll equip agents with the tools and training they need to thrive. Your work helps foster
financial security
for countless individuals, shaping their futures and contributing to the growth of the business.
Role Overview:
The Agency Communications Lead will play a critical role in driving the organization’s key priorities by developing and executing
effective communication
strategies that:
• Provide field employees, agents, and advisors with the information they need to grow their offices and practices;
• Engage them in New York Life’s strategy and their role in it; and
• Continuously enroll them in the company’s culture and mission.
Managing a team of communications planners, writers, designers, and digital communications specialists, the Communications Lead will work with Agency leaders to build a deep understanding of specific agent and manager cohorts – including demographics, goals and expectations, and specific challenges – so that communications can be tailored to have greater impact.
This role requires a strategic thinker who can balance
dynamic
day-to-day
communication
needs with longer-term objectives and who can collaborate effectively with Agency
senior leadership
, Corporate Communications, and others to plan for the full breadth of messages – both strategic and tactical – that need to be delivered and reinforced.
What You’ll Do:
• Governance and management of key communications channels for the field, including a robust intranet site, emails, and content for large online and in-person meetings, utilizing analytics and other feedback channels to drive
continuous improvement
.
• Communications support for Agency senior leaders, including business updates for the CEO, Board of Directors and rating agencies, correspondence, and personal branding (thought
leadership
, social media).
• Connecting the field to the company’s history and culture, as well as with each other, through storytelling via the field intranet, a quarterly culture magazine, and physical displays in both the
Home Office
and our General Offices across the country.
• Developing and maintaining a comprehensive content calendar for both the field and Agency employees, ensuring a steady stream of relevant and
impactful
messaging.
• Maintaining clear processes, workflows, and standards to drive efficiency, quality, and consistency in all communications, while looking ahead to the transformational opportunities created by AI and other tech advances.
• Providing visionary
leadership
and direction to the Agency Communications team, fostering a culture of
innovation
,
collaboration
, and excellence, and developing
top talent
to ensure the team is high performing and future ready.
• Fostering an ever-deeper understanding of field dynamics among leaders in other Foundational Business and corporate teams to support integrated communications planning across the organization and to ensure agents’ and field managers’ needs are met consistently.
…
Title: Corporate Vice President, Agency Communications Lead
Company: New York Life Insurance Company
Location: New York, New York, USA
Category: Management, Marketing / Advertising / PR
