Overview
Creative Marketing Intern Jobs in Charlotte, NC at Krispy Kreme
Title: Creative Marketing Intern
Company: Krispy Kreme
Location: Charlotte, NC
It’s the sweetest time of year again here at Krispy Kreme! Our10-week internship(May 27th – August 1st) is designed for students looking to make full use of their talents through a hands-on work experience. During your internship, you will tackle meaningful projects that leave a lasting impact on our organization. This paid internship is a fantastic opportunity for someone eager to unleash their creativity, work in an amazing hybrid-friendly office in South End Charlotte, and learn from the Most Loved Sweet Treat Brand. You’ll also get the chance to contribute to asweetgroup project where you’ll create your very own limited time offer collection!
Krispy Kreme’sCustomer Engagement Internwill be responsible for supporting the brand’s overall CRM strategy and loyalty program through content development, campaign analysis and ongoing testing. This position helps shape the relationship consumers have with Krispy Kreme through strategic and timely 1:1 messaging while representing the brand tone and voice in CRM. This role will have exposure to shaping the robust digital ecosystem of Krispy Kreme and impact the ongoing improvement of the brand’s loyalty program.
A TASTE OF WHAT YOU WILL BE DOING:
Support guest engagement through CRM and loyalty tools, data and insights, with a focus on lifecycle campaigns in all U.S. markets
Support the development of best-in-class CRM content (email, push notifications, in-app, SMS) including brief development, copywriting, message creation, audience segmentation and campaign set-up
Analyze data and trends to inform CRM and loyalty strategies for delivering against key digital objectives in support of delivering Krispy Kreme’s annual business goals
Support the development, implementation and analysis of Krispy Kreme’s CRM and loyalty offer testing calendar
Collaborate closely with brand teams (including retail, eCommerce, Fundraising, Gifting, Merchandise, CPG, etc.) and cross-functional teams (Insights, IT, Operations) to support and implement CRM and loyalty strategies.
Additional responsibilities may be required based on the needs of the business
YOUR RECIPE FOR SUCCESS:
Currently pursuing a Bachelor’s degree in Marketing, Communications, Business or other related field
Proactive, independent, and eager to learn; strong sense of ownership and entrepreneurial spirit.
Passion for CRM, Loyalty, Digital and user engagement
Understanding of marketing analytics (Google Analytics and CRM platform tools)
Strong storyteller with the ability to develop content for all pieces of CRM messaging (copywriting, creative briefing, etc.)
Passion for and understanding of the ideal digital consumer experience
Advanced skills in MS Office software (Excel, PowerPoint, SmartSheet)
Strong critical thinking, analytical, organizational, time management, and interpersonal skills
Ability to thrive in a fast-paced environment and creatively problem-solve
Collaborates well with others and is a true teammate with ability to work cross-functionally with brand marketing, creative, insights and IT.
Experience using CRM and loyalty platforms to create and send campaigns for different message types (email, push, SMS, etc.) is a plus!
Background in restaurants or retail is a plus!
Ability to efficiently work in a hybrid (remote and in-office) environment.
And of course………LOVE DOUGHNUTS!
WHY KRISPY KREME?
At Krispy Kreme, we focus on Loving Our People, Communit…
