Overview
Creative Marketing Manager Jobs in Rocky Mount, NC at Ripe Revival
Creative Marketing Manager
Job Overview
The Creative Marketing Manager position is responsible for a broad range of duties surrounding the growth, integration, and expansion of storytelling and creative marketing strategies for the Ripe Revival family of companies. This role’s primary responsibility is to lend experience and knowledge to facilitate the consolidation of marketing campaigns, content generation, and digital media management for the Ripe Revival business ecosystem.
The Creative Marketing Manager will work directly with the CEO to craft top line sales and marketing campaign strategies and implementation. This role will be essential in assisting the organization with expanding its digital media strategies. This role will place heavy focus on the ability to implement video production into marketing processes, highlighting impact on communities from the farm to the consumer and beyond through documentary style storytelling that will be integrated throughout each digital media distribution channel. The Creative Marketing Manager will be an integral part of executing our mission and vision while working to draw communities together through creative and heartfelt content that leads to a desire to partner in our purpose to “Revive Communities Through Food”.
Ripe Revival is a multi-functional agriculture, farm and food service, and direct to consumer organization. We are designed intentionally so that our distinct parts work together as a whole, to shine a light on every dark corner of the food system. The Ripe Revival brand exists to “Revive Communities Through Food.” Through its family of integrated businesses, the organization is focused on creating an impact from the farm to the consumer and beyond while bridging the gap between “excess” and “access”. Our mission is to reconnect the food system through practical, creative solutions that empower farmers, distributors, nonprofits, and communities. Ripe For Revival, is vital to living out our mission where we show tangible ways that our organization and members of our community can drive lasting and sustainable change while focusing on using food as a vessel to drive Kingdom impact.
We are building an entirely new concept for sustainable food systems from the ground up, and candidates for this role will be invested in our vision of a world free from brokenness – where farms thrive, businesses flourish, and neighbors unite as a community. Top candidates will be extremely independent and motivated, with a desire to actively seek solutions that drive efficiency and growth while encouraging team members around them to do the same. Candidates for this role will be inspired by the fast-pace and growth trajectory of our startup and will be eager to meet the greater need of every member in our community through our business and the Ripe Revival brand.
Roles and Responsibilities:
Sales and Marketing Strategy, Management, Content, and Communications:
· Works with Director of Marketing to develop top line sales and marketing strategies for the Ripe Revival family of companies; developing campaign strategies that highlight the purpose, mission, and vision of our business ecosystem while interacting with suppliers and customers to drive business initiatives.
Works with Director of Marketing to develop and improve a consistent brand identity, messaging, and communications strategy.
· Develops comprehensive marketing campaigns and distribution models for each entity’s unique products and services while highlighting their specific contribution to the ecosystem.
· Manages marketing content strategies with attention to detail on effectiveness, managing conceptualization, content generation, scheduling, distribution, data analysis, and return on investment.
· Manages marketing strategies and communication for both direct to consumer and business to business sales and distribution channels under the Ripe Revival business model.
· Implements new and improved email and text marketing programs that highlight business initiatives, products, and services in creative and captivating manners that keep our community informed.
· Manages social media presence and communication across various accounts, creating platform specific strategies and content that effectively reach desired audiences.
· Implements new and improved marketing distribution platforms through launch of “Rooted in the Community” podcast series, recipe blog, farmers and makers networking, and more.
· Develops network of press, media, and marketing contacts to regularly engage with; formulating compelling press releases informing of business initiatives and/or events that leads to exposure and publications.
· Spends time out on the farms, working with farmers to collect marketing content and updates on the crops throughout their seasons as we work to tell their story and be hands on with the crops that we will be marketing
· Assists with the development of curriculum and educational materials
Design and Web Management:
· Manages web presence through regular updates and improvements to company website, building out a comprehensive picture of the Ripe Revival ecosystem with interactive and impactful storytelling.
· Implements and manages SEO strategies for existing website with a focus on improving and developing hyper focused approach to backend functionality and effectiveness as the website and product offerings grow.
· Manages design of all marketing content and collateral used in web, social, or print formats across each sector of the Ripe Revival business model including but not limited to digital media content, sales decks, products and services brochures, banners and signage, trade show booths, vehicle wraps, and more.
· Manages the design and development of all packaging labels and materials for each of Ripe Revival’s products including but not limited to CPG products, produce bagging or boxes, product stickers or labels, and more.
Audio and Video Production:
· Works with CEO to launch Ripe Revival’s “Rooted in the Community” podcast series, managing the execution and implementation of strategy, including but not limited to planning, scheduling, production, and distribution.
· Manages audio and video needs for recording, editing, and publishing podcast episodes on the mobile podcast studio at various sites across eastern North Carolina.
· Utilizes company equipment to capture and record photo and video content with the intention to highlight our ecosystem through creative storytelling including but not limited to farm production, supplier and customer interviews, product manufacturing, community relationship and events, and more.
· Utilizes software to edit photos and videos to create content that will be used across marketing channels for each segment of our business ecosystem.
· Implements strategy for organizing photo and video content that facilitates structured approach to how we file and access content as needed over time.
Key Skills Required:
Knowledge of the Windows working environment including Word, Excel, and PowerPoint.
Strong project management and planning skills with proven ability to manage numerous projects simultaneously.
Knowledge of Adobe Illustrator and Photoshop platforms with experience in managing design
Capacity to work independently as a leader in a team setting.
Strong communication skills for networking and relationships.
Experience with photo and video editing
Digital media design and development experience
Position Qualifications and Requirements:
BS Degree in sales, marketing, public relations, or comparable work experience through management roles in a related field or industry.
2+ years’ experience in similar role
Excellent oral and written communication and reporting skills
Experience with Photoshop, Adobe, and relative design software
Adheres to nondisclosure agreement covering proprietary business initiatives
Job Type: Full-time
Pay: $40,000.00 – $60,000.00 per year
Benefits:
Paid time off
Schedule:
8 hour shift
Monday to Friday
Work Location: In person
Title: Creative Marketing Manager
Company: Ripe Revival
Location: Rocky Mount, NC
