Overview
Creative Strategist Jobs in Sandringham, Canada at Viasox
Location: Sandringham
Company Description
Founded in 2019, Viasox is a rapidly growing 8-figure eCommerce company revolutionizing the diabetic foot care industry. Viasox has distinguished itself as the world’s first provider of fancy diabetic socks, transforming a purely functional healthcare necessity into an opportunity for style and personal expression. Ourinnovativeproduct line has expanded to include fancy compression and ankle socks, all designed with the specific needs of diabetic individuals in mind.
Position Mission
As the Performance Creative Strategist at Viasox, your core mission is to drive customer acquisition throughinnovative, data-driven creative strategies. You will be pivotal in ideating, scripting, and executing high-performing direct response video & static ads tailored for Meta Platforms and emerging digital channels such as Applovin. This role bridges creative production and performance marketing, ensuring that each campaign resonates with our audience while meeting and exceeding key metrics.
Key Criteria / Requirements
Direct Response Expertise:
Minimum of 3 years in video & static advertising with a strong grasp of direct response marketing principles. Experience with Meta Platforms is required.
Creative & Analytical Mindset:
Ability to generate fresh ideas, write scripts, shot listing, and makedata-driven decisionsbased on ad performance.
Trend Awareness:
Familiarity with current trends in digital marketing, ad formats, and audience behaviours to create ads that resonate and convert.
Collaboration:
Proven experience working withcross-functional teams, including video editors, graphic designers, and performance marketers.
Tools & Metrics:
Proficiency in performance analytics tools such as Triple Whale, Motion, pitch decks, and spreadsheets to present ideas and campaign outcomes effectively.
Problem Solving:
Ability to troubleshoot underperforming static & video ads and iterate quickly to optimize results.
Attention to Detail:
High standards for quality and accuracy in every aspect of ad production.
Accountabilities
Brainstorm and pitch weekly ad ideas aligned with direct response principles.
Write 2–4 high-converting ad scripts per week for Meta Platforms
Come up with static ad ideas on a weekly basis
Analyze internal avatar psychology studies and apply concepts to creative strategy
Analyze performance metrics to derive actionable insights for future campaigns.
Collaborate with editors and designers to ensure ads are visually compelling and on-brand.
Adapt ad strategies to capitalize on emerging internet trends and consumer behaviors.
Present performance analyses and creative strategies to the marketing team via Google Sheets/Motion and pitch decks.
Continuously refine ad concepts and troubleshoot underperforming campaigns to achieve maximum ROI.
Key Skills
Direct Response Advertising
Video Pre-Production
Data-Driven Creative Strategy
Collaboration & Communication
Trend Awareness & Adaptability
Problem Solving
Attention to Detail
Salary Expectation
CAD 85,000–95,000 + Variable Performance Bonus Structure based on experience and expertise.
Intended Job Posting Audience
Only persons legally allowed to work in Canada can apply for this job. If you are not currently authorized to work in Canada, do not apply as the employer will not consider your job application. This is a remote job, but if willing to be hybrid is a bonus.
Benefits
D…
Title: Creative Strategist
Company: Viasox
Location: Sandringham, Canada
Category: Marketing / Advertising / PR, Creative Arts/Media
