Overview
Creative Strategist Jobs in New York, NY at Lightricks
We’re seeking an experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and retail events. As Head of Experiential Marketing on the Global Experiences team you will lead a strategy and execution supporting Meta’s priorities and product launches with a demonstrated experience in understanding of established and emerging technologies, focused around our Reality Labs portfolio. You will deliver experiences that break through the noise and showcase our brand, innovative products and their experience to connect people in meaningful ways. You will leverage your experience working with technology and retail to drive relevant experiences and partnerships that are rooted in strategy.
Experiential Marketing Lead, Global Experiences Responsibilities:
Own and develop experiential marketing strategies for global events and activations centered around our Reality Labs portfolio, while delivering against key performance indicators with measurable results
Setting and executing against a strategy and leading best in class programs
Lead and drive highly nuanced cross-functional projects and experiences
Lead, both strategically and tactically, giving clear direction, taking frank feedback and enjoying the rapid pace of the business
Establish partnerships and relationships with production agencies, creative agencies and industry to bring strategic concepts to life
Drive 360-degree experiential marketing strategies aligning with Meta’s product goals
Work with Decision Science team to define and report measurement metrics
Solve complex problems to align and drive cross functional teams against goals and objectives
Manage marketing and experiential budget with close collaboration with finance and planning partners
Lead long range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
Exhibit executive Leadership presence and comfortably interface with differnet audiences across communications and presentations
Position includes frequent travel
Minimum Qualifications:
10+ years of marketing experience, with a focus on experiential marketing and events
Established experience in fostering cross-functional working relationships in an organization to drive impact and influence change
Experience developing and producing innovative hybrid, multi-channel experiences
Large network of agency, partner, and vendor relationships
Direct experience managing business to consumer experiential programs
Preferred Qualifications:
Experience in tech hardware, marketing technology, retail or media industry
Experience in brand marketing, experiential marketing, creative technology
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Title: Creative Strategist
Company: Lightricks
Location: New York, NY
