Overview
CRM Data Planner/Viator Jobs in London, England, UK at TripAdvisor LLC
Position: Â CRM Data Planner (Viator)
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry-leadingflexibilityand last-minute availability, it’s never too late to make any day extraordinary.
Job Responsibilities:
Develop and implement a data strategy that supports the delivery of a data-driven CRM program, focusing on extracting actionable insights, driving customer segmentation, enabling personalized communications, and building a robust test-and-learn agenda to optimize campaign performance and ROI.
Develop and maintain a data-driven strategy to optimize CRM campaigns across all stages of the customer lifecycle.
Identify opportunities within data to improvecommunicationprograms, enhancecustomer engagement, and add commercial value.
Provide clear, detailed briefs to analysts for data extraction, segmentation, modeling, profiling, and campaign reporting.
Collaborate with campaign and data selection teams to ensure CRM campaign logic is implemented accurately and aligned with the broader strategy.
Lead the design of robust test-and-learn frameworks to deliver continuous improvements in customer segmentation and targeting strategies.
Forecast and analyze campaign impact, recommending actionable strategies to enhance ROI and performance.
Partner with analytics teams to deliver post-campaign analysis, translating insights into actionable recommendations for future initiatives.
Ensure campaign performance metrics and results are communicated clearly to stakeholders.
Champion the use of customer insights to inform and refine omnichannel CRM campaigns.
Ensure all data capture and use complies with relevant regulations (e.g., GDPR).
Act as a key point of contact for data governance and privacy best practices within the CRM function.
Knowledge & Skills
Strong expertise in CRM segmentation, database marketing, and data-driven campaign management.
Proven experience in managing data briefs and developing actionable insights to drive customer value.
Solid understanding of statistical techniques and measurement methodologies in CRM.
Commercially astute with the ability to link data insights to tangible business outcomes.
Skilled in presenting complex data insights and strategies to both technical and non-technical audiences.
Strong knowledge of GDPR and other data privacy regulations.
Experience
Minimum 7+ years of experience in data planning.
Hands-on experiencein building and implementing segmentation models, test-and-learn programs, and campaign performance measurement.
Experience working with Mar Tech platforms (e.g., Braze, Salesforce, or Segment CDP).
Proficiency in developing next-best-action frameworks and managing customer lifecycle strategies.
Qualifications
Bachelor’s degree in Marketing, Business, Data Science, or a related field (advanced degree preferred).
Demonstrated success in delivering measurable results through data-driven strategies.
Perks of Working at Viator
Competitive compensationpackages, including base salary, annual bonus, and equity.
Remote-friendlyapproach tocollaborationacross a worldwide team.
Flexible schedule promotingwork-life balance.
Donation matching for qualifying charita…
Title: CRM Data Planner/Viator
Company: TripAdvisor LLC
Location: London, England, UK
Category: IT/Tech, Marketing / Advertising / PR
