Overview
CRM & Loyalty Manager Jobs in Laval, Quebec, Canada at Jardin de Ville Inc
Are you passionate about decor and design? Filled with infectious enthusiasm? Tuned in to customers’ needs and dedicated to a job well done? Join us!
Reporting to the Senior Director, Marketing and Communications, the CRM and Loyalty Manager will aim to establish acommunicationplan that enhances the customer journey (B2C and B2B), from inspiration to loyalty, along with a retention strategy for all our brands.
Your role within our team:
• Orchestrating and optimizing the customer journey to increase customer lifetime value, collaborating with brand and e-commerce managers.
• Leading our new Customer Data Platform to utilize all modules and functions for audience, campaigns, reports, creating customer segments and promotions.
• Managing and executing personalization and A/B testing initiatives across various channels (Email, SMS, customer service, etc.).
• Overseeing end-to-end implementation of personalized offers (from creative brief toquality controland deployment).
• Supporting the offer personalization strategy for professional clientele (e.g., segment creation,communicationfrequency, channels, targeted offers).
• Defining key segments and models for optimal targeting of current and potential customers.
• Building and executing measurement plans for all tests and customer journeys, presenting regular reports on program performance.
• Evaluating ongoing initiative performance (e.g., segmentation, personalized offers) and providing recommendations forcontinuous improvement.
• Managing cross-functional coordination between analysis, marketing, category, product teams, and media agencies.
You are the person we are looking for if you possess the following skills:
• Bachelor’s Degree in Business administration or Science;
• An MBA or a master’s degree would be an asset;
• 5+ years of experience in digital marketing; demonstrated success in leveraging digital and email campaign platforms to drive customer acquisition and conversion;
• Comprehensive knowledge of digital marketing, email marketing, web analytics tools, search engine marketing (SEM), display media and social media;
• Proficiency in CMS, email campaigns, digital analytics and CRM tools;
• Knowledge of the furniture industry is a plus;
• Be passionate about digital marketing, eCommerce and data;
• Strongproblem-solvingand creative skills;
• Excellent oral and writtencommunication skills(French-English);
• Ability to establish and maintain strong interpersonal relationships with various internal collaborators.
At Maison Corbeil, we take great care of our personnel and offer the following benefits:
• The chance tomake a differencein a growing business;
• To work in a family environment with creative people;
• Flexible approach with hybrid working models;
• Excellent compensation;
• Complete and modular group Insurance plan;
• Group RRSP;
•Modernandteam-orientedwork environment;
• Opportunities forprofessional developmentand training;
• Generousemployee discountson our products.
Are you the team member we’re looking for? Apply via the form below.
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Title: CRM & Loyalty Manager
Company: Jardin de Ville Inc
Location: Laval, Quebec, Canada
Category: Marketing / Advertising / PR, Management
