Overview
CRM Operations Executive Jobs in Watford, England, UK at ENGINEERINGUK
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sector: technology
role: executive
contract type: permanent
hours: full time
join our journey to create a new experience for the national lottery and help us to power change for the greater good.
about us:
we are allwyn uk, part of the allwyn entertainment group – a multi-national lottery operator with a market-leading presence in austria, the czech republic, greece, cyprus and italy. We have been officially awarded the fourth licence (10 year licence) to operate the national lottery starting february 2024.
we’ve developed ground-breaking technologies, built player protection frameworks, and have aproven track recordof making lotteries better. Our aim is to create one of the uk’s mostinclusiveorganisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.
while the main contribution of the national lottery to society is through the funds to good causes, at allwyn we put ourpurposeand values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey to build a bigger, better, and safer national lottery that delivers more money to good causes.
rolepurpose:
ensure that all outbound owned player-facing communications sent via the national lottery’s suite of email, app push and interstitials are correctly built and achieve full send.
support the business in achieving its business objectives through numerous manual and automated campaigns.
deliver personalised promotional offers, crediting and fulfilment.
adhere to a complex mix of legal, regulatory and internal compliance guidelines.
role responsibilities:
contribute to formation of a campaign plan that delivers on digital objectives and strategies.
work with internal and external teams on specific campaign objectives to achieve stated kpis.
work with the crm decisioning team to ensure that campaign targeting and reporting is informed by relevant channel/player insights and that appropriate targeted data is available to fulfil all campaigns.
manage the targeting and distribution of specific campaigns, working with the campaign broadcast tool.
ensure tracking is in place to measure effectiveness of campaigns.
work with the crm decisioning team to ensure timely and accurate campaign analysis and reporting.
work with the wider digital factory to ensure that website content and functionality supports campaign objectives – converting players, encouraging repeat visits and maximising customer value.
ensure that all campaigns adhere to the highest standards included in the allwyn advertising code, player protection guidelines, data protection act, lottery licence requirements and technical security guidelines.
work with the it and contact centre team to communicate the campaign plan, to ensure opportunities to maximise player frequency and value are realised and to inform resource decisions.
design, build and deliver all outbound owned marketing campaigns including email, app push, automated journeys and interstitials.
proofread emails for clarity, grammar and spelling.
ensure mobile-friendly email templates and accessibility guidelines are met.
upgrade our email templates using graphics, personalization and advanced features.
ensure prompt and accuratecommunicationwith all stakeholders for monitoring purposes.
work with crm decisioning team to ensure correct…
Title: CRM Operations Executive
Company: ENGINEERINGUK
Location: Watford, England, UK
Category: IT/Tech, Marketing / Advertising / PR
