Overview
Customer Experience Marketing Manager, ICIS/Hybrid Jobs in London, England, UK at ENGINEERINGUK
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Customer Experience Marketing Manager, ICIS (Hybrid)
About the Business
At ICIS, our mission is to optimize the world’s resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.
You can learn more about ICIS at the link at:
About our Team
Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamlesscollaborationandimpactfuloutcomes. Focused on delivering measurable results, welead initiativesthat accelerate marketinginnovationand enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthenscustomer engagement, and positions the company for sustained success.
About the Role
As ourCustomer Experience Marketing Manager
, you will take a customer-first approach to design and execute marketing strategies that enhance the overall customer journey, drive engagement, and foster growth. This role focuses on improvingcustomer satisfaction, retention, and lifetime value by creating seamless, personalized experiences across multiple channels, leveraging data-driven insights, and identifying opportunities for cross-sell and upsell. You will work closely with Sales, Customer Success, Product and Strategy teams to align marketing initiatives with business goals and customer preferences.
Responsibilities
Multi-Channel Engagement
:
Develop and execute integrated marketing strategies to engage customers across various channels, including social media, in-product messaging, events, and personalized web experiences, with an eye to reducing reliance on email.
Customer Journey Mapping
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Create detailed customer journey maps to understand key touchpoints, pain points, and engagement opportunities across allcommunicationchannels. Enhance onboarding experiences across all relevant channels to ensure customers quickly realize the value of our products and stay engaged.
Cross-Sell and Upsell Campaigns
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Identify and execute targeted, multi-channel campaigns that highlight relevant product features and drive additional revenue from existing customers.
Content Marketing
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Oversee the creation of content tailored to specific channels, such as video, podcasts, webinars and events. Utilize customer personas to deliver content that reflects customer business drivers and success.
Collaboration with Internal Teams
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Work closely with Sales, Customer Success, and Product teams to align multi-channel marketing initiatives with customer needs and organizational goals.
Technology and Tools
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Utilize CRM, Marketing Automation and a wide range of analytics tools to monitor and report oncustomer engagementand impact on growth.
Data Driven Decisions and Performance Metrics
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Define and monitor KPIs such as retention rates, Net Promoter Scores (NPS), customer lifetime value (CLV), and engagement metrics across all channels.
Market Trends and Innovation
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Stay updated on industry trends, emerging technology, and best practices to …
Title: Customer Experience Marketing Manager, ICIS/Hybrid
Company: ENGINEERINGUK
Location: London, England, UK
Category: Marketing / Advertising / PR, Customer Service/HelpDesk
