Overview
Customer Insight Specialist Jobs in Ataşehir, Turkey (Türkiye) at Eren Perakende
Location: Ataşehir
Eren Retail, which includes the brands Lacoste, Burberry, Superstep, House of Superstep, Gant, Nautica, Occasion, Converse, Intersport, The Kooples, Superkids, Fash Fed, United4 and United Brands, operates in 25 countries with more than 30 years of experience. It continues its investments and determined progress in the sector with nearly 600 stores and over 1000 sales points.
We are looking for a colleague as ”Customer Insight Specialist” to join our team.
Responsibilities:
Establish and manage both online and offline data strategies, for accessibility by eCommerce, Digital Marketing, and Business Teams.
Utilize marketing technology and BI tools for designing and executing automated marketing campaigns to enhance CLTV and marketing outcomes.
Implement and monitor targeted marketing campaigns based on CRM data, adjusting strategies based on feedback.
Analyze campaign results and customer engagement metrics to pinpoint effectiveness and areas for improvement.
Report on campaign KPI’s. Provide regular reports to stakeholders.
Work closely with cross-functional teams, including eCommerce, Digital Marketing and IT, to ensure seamless integration of marketing technology tools and processes.
Manage and ensure consistency across various marketing channels, including email, SMS/MMS, and app notifications.
Analyze and leverage data from BI and marketing automation tools to refine marketing strategies and understand customer behavior.
Requirements:
Bachelor’s degree from a reputable, top-tier university in Engineering, MIS/Computer Science, Statistics, Business Administration, Mathematics, Marketing, or related quantitative fields.
At least 2 years of experience in, ideally within CRM, marketing technology (martech), growth strategies, insights, data analytics, or related marketing teams.
Proficiency in BI tools like Power BI and Looker, alongside marketing technology platforms (such as Insider, D-engage, Emarsys, Related Marketing Cloud, Dynamic Yield, Blaze, Salesforce, SAP, Adobe) is essential.
Excellent verbal and written communication skills in English.
Strong analytical skills, capable of delivering insightful ideas and drawing findings from data.
Result-oriented and proactive problem solver, with innovative thinking and the ability to stay ahead of new trends and technologies.
Seniority level
Associate
Employment type
Full-time
Job function
Analyst, Strategy/Planning, and Sales
Industries
Retail
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Title: Customer Insight Specialist
Company: Eren Perakende
Location: Ataşehir, Turkey (Türkiye)
Category: Marketing / Advertising / PR (Digital Marketing, Ecommerce), IT/Tech (Digital Marketing, Ecommerce)
