Overview
Customer Marketing Associate, Promotions Jobs in New York, NY at FanDuel
Ref#: W160020
Department: Creative Services
City: New York
State/Province: New York
Location: United States
Pay Range: $24.04 – $31.25 per hour; actual pay is dependent on experience and geographic location
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Digital Merchandising Assistant, Wholesale will support digital strategy and execution for a dedicated category of business sold through third-party retail partners in North America. By maintaining a pulse on the digital space within the fashion industry, this role will collaborate with the Senior Digital Strategy Manager to influence all touchpoints throughout the client journey from awareness to conversion, with a dedicated focus on site experience and content. As the main point of contact for digital operations with internal Sales and Marketing and external Buying and Site Merchandising teams, the Wholesale Digital Assistant will create a window to the Ralph Lauren brand with elevated content and drive profitable conversion with clarity of product details. The Assistant will own the creative asset workflow, building the foundation for all Ralph Lauren products sold through third-party retail partners, managing imagery, copy, outfitting, and more for product detail pages on wholesale.com sites. The Assistant will also support performance marketing and analytics from seasonal planning during market to in-season optimizations.
Essential Duties & Responsibilities
Act as the primary liaison between Ralph Lauren and all department store, specialty, and online pureplay accounts for product-level assets and site optimizations across US, Canada, and Mexico
Coordinate and track all phases of the asset creation process with internal Studio to ensure all relevant wholesale styles are captured and delivered on time, working with internal and external teams to drive optimization of product imagery and copy
Complete consistent site audits to monitor account compliance with RL guidelines, reviewing all image and copy utilization and modification, noting areas of opportunity
Support content solutions such as fit guides, style guides, PDP alts and videos to solve business needs, partner with internal Agency and Studio to evolve and deliver on-time, quality supplemental assets
Secure product knowledge, align on priorities, and partner with Senior Manager to advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews to develop seasonal plans
Participate in regular working sessions with cross-functional partners in RL Sales and Marketing and account Buyers and Site Merchants to develop synergies and ensure timely execution of digital-specific tactics
Analyze digital KPIs with focus on engagement and conversion in PDP and lower-funnel performance marketing reporting
Experience, Skills, and Knowledge
Demonstrated interest in digital marketing, merchandising, and/or operations
Strong written & verbal communication skills and facility with Excel/Powerpoint
Excellent interpersonal skills, with strong, client-service approach
Ability to work independently and manage shifting priorities
Strong analytical and problem-solving skills
Detail-oriented, well-organized, and comfortable working with large amounts of data
Ability to thrive in a diverse, fast-paced, ever-changing environment
Prior experience at a large, matrixed, best-in-class retailer or brand preferred
Title: Customer Marketing Associate, Promotions
Company: FanDuel
Location: New York, NY
