Overview
Customer Marketing Manager Jobs in Austin, TX at FERMÀT
Title: Customer Marketing Manager
Company: FERMÀT
Location: Austin, TX
FERMÀT enables eCommerce brands to transform clicks into conversions with highly-personalized , 1:1 dynamic shopping experiences.
We’ve raised $30M+ to date and are backed by Bain Capital Ventures, Greylock, QED, and other top angels and commerce investors. Located in SF, NYC, and Bangalore, we’re looking to expand our 70+ person team to build the future of eCommerce!
After recently announcing our $17M Series A, FERMÀT is one of the fastest growing companies at this stage in the US.
We are the only Consumer Journey Optimization Platform that turns clicks into conversions. Brands use us to create highly personalized shopping experiences optimized for conversion at the same speed they iterate on creative. This is changing the way businesses operate through a content-native shopping platform that empowers brands to drive strong conversions, run experiments with funnels to improve KPIs, and streamline customer acquisition.
About the Role:As a Customer Marketing Manager at FERMÀT, you will be instrumental in driving customer engagement, retention, and advocacy through strategic marketing initiatives and relationship building. You will work closely with our Director of Marketing, with your primary focus on enabling customers to maximize the value of FERMÀT’s products while keeping them actively engaged with our brand. You will leverage your expertise in content creation, customer education, and relationship management to transform satisfied customers into passionate advocates. This role requires a unique blend of strategic thinking, creative content development, and data-driven decision-making to create compelling campaigns that drive product adoption and customer success.
Responsibilities:
Design and deliver comprehensive customer education content, including webinars, product guides, and training sessions that enhance product adoption and user expertise
Develop and nurture relationships with successful customers to build a strong advocacy program, creating opportunities for testimonials, case studies, and peer recommendations
Create compelling case studies and success stories that effectively communicate FERMÀT’s value proposition and demonstrate real-world impact
Strategize and execute customer email marketing campaigns, keeping users informed and engaged with new product releases, marketing activities, events, and company updates
Design and implement personalized campaigns targeting specific customer segments to increase adoption of additional features and products
Create and distribute targeted content highlighting best practices, product updates, and thought leadership, working closely with content and product marketing teams to maintain consistent messaging across all channels
Requirements:
Minimum 1 year startup experience required; preferably Series A stage
Proven track record in customer marketing, relationship building, and content creation
Demonstrated experience with CRM platforms (Salesforce, Hubspot), email marketing tools, and marketing automation platforms
Excellence in written and verbal communication, with the ability to craft compelling narratives
Strategic mindset with experience in developing and executing multi-channel marketing campaigns
Strong project management skills with the ability to handle multiple initiatives simultaneously
Experience in creating and delivering customer education content and training materials
Collaborative approach with the ability to work effectively across multiple …
