Overview
Customer Marketing Manager Jobs in London, England, UK at Drayton Partners
About our Client:
Leading independent luxury British drinks company, renowned for its exceptional quality and commitment to
sustainable practices
.
About the Role:
We are seeking a passionate and
results-oriented
Customer Marketing Manager to
join our growing team
. In this key role, you will be responsible for developing and leading all Customer Marketing plans and activity, ensuring they align with company goals, enhance brand visibility, and drive sales growth.
Key Responsibilities:
Develop and execute
customer-centric
marketing campaigns across various channels, including but not limited to:
Trade marketing programmes (e.g., POS materials, in-store activations, trade shows) Digital marketing initiatives (e.g., email marketing, social media campaigns, online advertising) Public relations and influencer marketing Partnerships and collaborations Analyse market trends, competitor activity, and customer data to identify
opportunities for growth
and optimise marketing campaigns. Manage budgets and resources effectively to maximise ROI. Build strong relationships with key customers and stakeholders, including retailers, distributors, and industry influencers.
Collaborate closely with the sales, marketing, and product development teams to ensure alignment and integrated campaigns. Track, measure, and report on the performance of all marketing activities, providing insights and recommendations for improvement. Essential
Skills and Experience:
Proven relevant Customer Marketing and Drinks industry experience Strong ability to manage relationships with Sales team and other internal stakeholders effectively
Budget management
experience Can-do, positive, hardworking attitude, ability to plan & manage but with requirement to be hands on Highly numerate with ability to measure and analyse return on investment Excellent
communication
and relationship management skills
Experience of
briefing creative work and working with brand guidelines Passion for Wine & Spirits and deep understanding of the industry Proficient in Microsoft Outlook, Word, Excel & Power point
Title: Customer Marketing Manager
Company: Drayton Partners
Location: London, England, UK
Category: Marketing / Advertising / PR, Sales
