Overview
Customer Marketing Manager Jobs in Irvine, CA at Trusted Tech Team
Title: Customer Marketing Manager
Company: Trusted Tech Team
Location: Irvine, CA
Who We Are:
Trusted Tech Team is a leading Microsoft Cloud Solutions Provider (CSP) specializing in Microsoft Cloud services, Microsoft perpetual licensing, and Professional and Security Services for medium and enterprise-sized businesses.
Their robust team of in-house, U.S-based Microsoft architects and engineers are certified in all 6/6 Microsoft Solutions Partner Designations in the Microsoft Cloud Partner Program. Prioritizing a people-centric mission, Trusted Tech Team has transformed the software licensing experience, giving IT professionals complete confidence in the success of their business.
Featured on Forbes, CIO Review, Spiceworks, and other publications, we have become one of the fastest-growing companies in the U.S., Canada, and the UK.
Overview:
As aCustomer Marketing Managerat Trusted Tech Team, you will be pivotal in cultivating and managing our customer reference and advocacy programs. You’ll work closely with our sales, marketing, and customer success teams to identify and engage satisfied customers, transforming their success stories into powerful assets that drive brand credibility and sales efforts. Your role will involve capturing and showcasing customer experiences across multiple channels to enhance our brand reputation and support our growth in the Microsoft Cloud Solutions space.
Responsibilities:
Customer Advocacy Program Management:
• Develop and manage a comprehensive customer advocacy program, identifying satisfied customers who can act as references for prospects.
• Collaborate with the sales, marketing, and customer success teams to identify potential customer advocates and reference opportunities.
• Cultivate relationships with key customers to encourage participation in reference activities, case studies, testimonials, and speaking engagements.
Customer Reference Development:
• Create and maintain a database of customer references, ensuring it is up-to-date and easily accessible for sales and marketing teams.
• Create customer case studies, produce video testimonials, and other reference materials that highlight customer successes and the value of our solutions.
• Work closely with the content development team to produce high-quality, engaging materials that showcase customer success stories.
Advocacy Campaigns and Engagement:
• Design and execute advocacy campaigns that engage customers and encourage them to share their positive experiences with Trusted Tech Team.
• Leverage various communication channels, including social media, webinars, and events, to amplify customer voices and drive brand advocacy.
• Track and measure the impact of advocacy activities, providing regular reports to management on key metrics such as customer participation rates and campaign effectiveness.
Event Support and Coordination:
• Support the planning and execution of customer-focused events, including webinars, roundtables, and industry conferences.
• Identify and secure customer speakers for events, ensuring their participation aligns with the overall advocacy strategy.
• Develop post-event reports to evaluate the success of customer participation and recommend improvements for future initiatives.
Deliverables:
•Customer Advocacy Program Plan:A detailed plan outlining the strategy, objectives, and metrics for the customer advocacy program, updated quarterly
• Customer Reference Database:An up-to-date and easily accessible database of customer references,…
