Overview
Customer Relationship Management Executive Jobs in Bangkok City, Thailand at NocNoc
Title: Customer Relationship Management Executive
Company: NocNoc
Location: Bangkok City, Thailand
Responsibilities:
Formulate customer management strategy and develop campaign management platform, marketing automation, customer data platform and personalization tool to ensure organization business alignment.
Manage the complete campaign lifecycle with marketing automation from initial conception to implementation and evaluation regarding business objectives.
Develop strategy, frameworks and best practices for omni-channel by designing & learning from experiments across owned marketing channels (EDM, push notification, SMS, in app popup, website) and media channels as relevant to the customer experience.
Initiate CRM strategy and campaign execution for both website and application to acquire and reactivate users with different customers segments and personalization etc. to grow/scale customer life time value.
Develop customer segmentation strategy in order to appropriately approach personalized marketing campaigns across digital touchpoints and create new trigger to activate customers.
Measure performance of digital marketing efforts using Google Analytics (GA4), Tableau, Mixpanel, AppsFlyer, and MarTech Tools (Braze / Insider). Ability to analyze multiple data dimensions to drive actionable business insights.
Seamlessly coordinate and collaborate with cross functional teams to ensure smooth and timely executions.
Regularly review analytics and metrics to report campaign performance.
Obtain implications and insights from data analysis to enhance campaign efficiency.
Qualifications
More than 1 year of marketing automation experience
Knowledge of database management concepts and best practices
Experience with Braze, Insider, AppsFlyer, Mixpanel is a plus
Demonstrated ability to use data and analytics to drive decision-making and improve customer engagement, retention, and growth
Advanced analytical skills, with the ability to interpret complex data and translate findings into actionable strategies
Experience with A/B and multivariate tests to optimize the customer experience
Excellent communication and presentation skills
Must be highly organized and self-motivated with a sense of urgency
Strong independent project management skills
Capable of handling multiple tasks with competing priorities under minimal supervision
