Overview
Customer Relationship Management Specialist Jobs in North York, Ontario, Canada at Boyd Interactive
Location: North York
POSITION:
Customer RelationshipManagement (CRM) Specialist
WORK MODALITY:Hybrid: 3 days per week onsite
THE COMPANY
Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets. Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.
Boyd Interactive’s strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.
THE POSITION
Reporting to the Director of CRM, we are seeking a talented and tech-savvy CRM Specialist tojoin our teamwithin the gaming/gambling industry. Your primary responsibility will be to help define and create highly engaging content utilizing all the retention channels available through email, onsite content, push & promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized anddynamicexperiences to our customers.
Responsibilities
Develop and implement email marketing templates and content in alignment with marketing strategy and objectives, ensuring timely delivery, accuracy, and adherence to best practices.
The technical setup and testing of promotional/bonus campaigns
Managing the day-to-day content/appearance of our website and apps.
Keen eye for marketing designs
Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.
Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.
Providing insights and recommendations for improving emails and other content channels.
Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.
Staying up to date with email marketing best practices, industry trends, and emerging technologies to driveinnovationand improve results.
Ensure that we adhere to all the regulatory requirements and remain compliant with all ourcommunication
THE CANDIDATE
What we are looking for:
Pride in Delivery:
Care about what gets delivered in terms of quality, effectiveness and accuracy.
Growth Mindset:
This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors.
Support the Team:
We need people who can and will jump into the breach where required to support their colleagues.
Measurement-focused:
Wake up every day wanting to understand campaign, market and company performance.
Have Ambition:
We want to work hard, move fast, challenge convention and drive real, measurable growth.
Have Fun:
We want this to be a great place to work, with a commonpurpose, mutual support andexcitingopportunities.
Essential Qualifications
Good overall knowledge of CRM and/or marketing campaigns with at least 2-3 years of experience in marketing communications.
Excellent written and verbal skills in English with strongattention to detail.
iGaming experience is not required, however you should have a good understanding of how the iGaming industry works.
An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the …
Title: Customer Relationship Management Specialist
Company: Boyd Interactive
Location: North York, Ontario, Canada
Category: Entertainment & Gaming, Marketing / Advertising / PR
