Overview
Data and Analytics Lead Jobs in Markham, Ontario, Canada at Clearoute
About the Company
Clearoute Inc. is a professional services company that helps businesses grow through various offerings, including branding, marketing, web development, and consulting. We have been in the industry for over 25 years, establishing ourselves as a trusted growth partner. We pride ourselves oninnovativesolutioning,effective communication, and rigorous planning to ensure our client’s requirements are met in a timely and effective manner.
We believe a great business starts with its people. We prioritize our employees’ growth and learning, providing them significant exposure to a wide range of industries and allowing themflexibilitywithin their role to focus on what they are passionate about and can be the most successful in.
About the Role
The Data & Analytics Lead will play a pivotal role in driving Clearoute’s data strategy and analytics efforts, supporting clients across various industries in achieving measurable digital marketing success. This role will support Clearoute’s clients by leveraging data to optimize campaigns, improvecustomer engagement, and maximize ROI. The ideal candidate combines technical expertise with a strong understanding of digital marketing and client-facingcommunication.
This role will also act as a trusted partner to clients, ensuring that their data strategies align with business goals and deliver measurable results.
Responsibilities:
Modern Data Infrastructure/Stack and Management:
Design and implement scalable ETL pipelines to automate data extraction, transformation, and loading (ETL) from platforms such as Google Ads, Meta Ads, Shopify, Klaviyo, and Hub Spot into centralized repositories like Big Query.
Manage a marketing technology stack that integrates data from CDPs, CRMs, analytics platforms, and transactional systems.
Build and maintain API integrations to connect marketing platforms and ensure seamless data flow.
Optimize data pipelines for performance, reliability, and scalability.
Audience Segmentation:
Develop and execute customer segmentation strategies using first-party data and campaign engagement metrics to enhance targeting and personalization.
Leverage first-party data, behavioral insights, and campaign engagement metrics to build and refine audience segments.
Drive retention, reactivation, and acquisition strategies using segmentation as a core lever.
Guide internal teams on best practices for segmentation and collaborate to ensure campaigns resonate with target audiences.
Reporting and Analytics:
Lead the implementation of analytics solutions, including data layer creation, tag deployment, rigorous testing, and actionable reporting.
Design, build, and maintaindynamicdashboards and reports—both automated and manual—integrating data fromdiverseplatforms to visualize KPIs and campaign performance.
Leverage advanced analytics techniques, such as attribution modeling and predictive analysis, to provide strategic insights into customer behavior and campaign outcomes.
Establish reporting frameworks that seamlessly connect marketing data with CRM and sales management systems, ensuring end-to-end visibility.
Conduct regular data audits to maintain accuracy and reliability of insights.
Campaign PerformanceOptimization:
Leverage marketing and data automation tools to streamline campaign execution, integrate workflows across platforms, and deliver scalable, data-driven insights that enhance performance and personalization.
Analyze marketing data to identif…
Title: Data and Analytics Lead
Company: Clearoute
Location: Markham, Ontario, Canada
Category: IT/Tech, Marketing / Advertising / PR
