Overview
Data Scientist Jobs in Los Angeles, California, USA at RAPP
RAPP Los Angeles is looking for a Data Scientist to join our award-winning Marketing Sciences team.
WHO WE ARE:
We are RAPP – world leaders in activating growth with
precision
and
empathy
at scale.
As a global, next-generation
precision
marketing agency we leverage data, creativity, technology, and
empathy
to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an
inclusive workplace
that values
diversity
and emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s
Precision
Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
The Data Scientist provides support of the development of actionable insights, algorithms and computational solutions to real-world marketing challenges through the application of technology-based mathematical methods. Under the direction of the Director, Data Science, the Data Scientist works with
multidisciplinary
teams to inform, power, measure and optimize marketing efforts.
RESPONSIBILITIES:
Analyzes large and small internal and external datasets to extract actionable insights
Develop statistical models to drive targeting, messaging andstrategic decision-making, which may include and is not limited to:
Marketing Mix (MMM) and Marketing Attribution (MTA) models
Profile-based, Behavioral, LTV and other customer segmentation models
Response, look-alike, loyalty, net lift and other sales models
Survival Analysis, In-market and other timing models
Leads, sales and other KPI forecasting models
Support iteration and feature enhancement of existing models
Create new or challenger models with methods, data, and/or tools that are currently not in production.
Aid in code standardization, review, and versioning to increase efficiency and streamline process
Collaborate with other disciplines to explain insights around statistical output that helps describe the targeting group, consumer, or model tier to non-technical audiences
REQUIREMENTS:
Master’s degree in Computer Science, Data Science, Business Analytics, Statistics, Economics, or related discipline
1-2 year’s experience applying statistical analysis and/or analytics-based programming to model, forecast and/or answer tactical and strategic questions.
Working knowledge of database marketing principles, and databases and structure
Proficient in R or Python.
Familiarity with AI/Neural Networks.
Ideal candidate will have some experience with Spark
ML and/or other programming languages and API packages
Strong written and verbalcommunication skills
Our hybrid work model:
RAPP’s current hybrid model is designed to enable in-person connections and
collaboration
that…
Title: Data Scientist
Company: RAPP
Location: Los Angeles, California, USA
Category: IT/Tech, Marketing / Advertising / PR
