Overview
Data Scientist Analyst – VML Jobs in Dubai, UAE/Dubai at Elevon Core
Who WeAre:
At VML we are a beacon ofinnovation and growth in an everevolving world. Our heritage isbuilt upon a century of combined expertise where creativity meetstechnology and
diverse
perspectives ignite inspiration. With themerger of VMLY&R and Wunderman Thompson we have forged anew path as a growth partner that is part creative agency partconsultancy and part technology powerhouse.
Ourglobal family now encompasses over 30000 employees across 150offices in 64 markets each contributing to a culture that valuesconnection belonging and the power of differences. Our expertisespans the entire customer journey offering deep insights incommunications commerce consultancy CRM CX data production andtechnology. We deliver endtoend solutions that result inrevolutionary work.
Position Name:
Data Scient/Analyst
Position Location:
Dubai &Abu Dhabi UAE THEROLE We are seeking a talented Data Scientist/Analyst to
join our team
and play a pivotal role indriving customer insights and marketing
optimization
. Thisindividual will be responsible for developing and implementingadvanced analytics models to enhance our understanding of customerbehavior and drive personalized experiences across varioustouchpoints including website CRM and paid marketingmedia.
You will work closely with both agency andclient stakeholders (we are an extension squad for the client) including business analysts data scientists and engineers to ensurethat the data infrastructure supports the clients businessobjectives and enables the delivery of exceptional customerexperiences that drive businessvalue.
RESPONSIBILITIESCustomer
Segmentation:
Develop and implement datadriven segmentation modelsto categorize customers based on demographics behavior purchasepatterns and other relevantattributes.
Propensity Modelling:
Build andrefine propensity models to predict customer behaviors such aspurchase likelihood churn risk and response to marketingcampaigns.
Marketing Attribution Modelling:
Develop and implement marketing attribution models to quantify theimpact of different marketing channels and touchpoints on customerconversion and engagement.
Media Mix Modelling:
Design and implement media mix models to optimize marketing budgetallocation across various channels for maximum
ROI.Customer Data Platform (CDP) Enhancement:
Leverage advanced analytics techniques to enrich customer datawithin our CDP enabling a deeper understanding of customer profilesand preferences.
CRM
Optimization
:
Utilizecustomer insights derived from data analysis to optimize CRMcommunications within Microsoft Dynamics ensuring relevance andeffectiveness.
Website Personalization:
Drivepersonalization and optimized customer journeys on our websiteplatform (Sitecore) by leveraging datadriven insights andrecommendations.
Collaboration
and
Communication
:
Collaborate effectively with crossfunctional teamsincluding marketing product and technology to translate complexdata insights into actionable businessstrategies.
Data Visualization: developdashboards and other data visualizations that uncover easy toaccess insights (business consumer marketing) for client andpartner agencies.
Staying Current:
Maintainuptodate knowledge of the latest data science methodol…
Title: Data Scientist Analyst – VML
Company: Elevon Core
Location: Dubai, UAE/Dubai
Category: IT/Tech, Marketing / Advertising / PR
