Overview
Data Scientist/Marketing Analytics Jobs in San Francisco, California, USA at Kikoff Inc
Position: Â Data Scientist – Growth/Marketing Analytics
You will be leading the growth data science area to boost our user growth, working closely with product data scientists and marketing team. You will develop deep understandings of user behaviors and build attribution models to understand our marketing campaign efficiency. Main responsibilities includes
Inform customer acquisition strategies and support growth marketing decisions
Experienced in solving the attribution puzzle and understanding the incrementality of marketing channels and campaigns. Able to assess the true impact of marketing efforts and refine strategies for maximum ROI.
Customer Journey Analysis:
Deep understanding of customer journey phases, from awareness to conversion, and expertise in analyzing key business metrics across the funnel to identifyopportunities for growthandoptimization.
Expertise in Experimentation Design:
Proficient in designing and executing a variety of experiments, including A/B testing, matched market testing, and causal inference techniques to optimize marketing strategies and measure the impact of marketing efforts on key business outcomes.
Identify key trends and build automated reporting & executive-facing dashboards to track the progress of acquisition, monetization, and engagement trends
Create personalized segmentation strategies leveraging propensity models to enable campaign personalization
Translate complex concepts into implications for the business via excellentcommunication skills, both verbal and written
Driveinnovationin data tooling and frameworks to support deeper and scalable insights
Qualifications
An ideal candidate should have robust knowledge of consumer lifecycle and behavior analysis, customer segmentation, digital campaigns, attribution model
Bachelors’ or above in quantitative discipline:
Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field
3-5 years experience using analytics to drive key business decisions in growth/marketing analytics
Proven track recordof being able to work independently and proactively engage with business stakeholders with minimal supervision
Expert knowledge of SQL and python
Deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression, decision trees
Strong verbal and writtencommunication skills
What we’re like:
– Scrappy. We had a product goal and put out the MVP, collecting our first users with steady growth via paid channels in four months. We don’t cut corners when we know we’ll need them but we don’t build things without that need. We don’t like inefficiency but we dislike operationalizing one-off tasks even more.
– Risk-oriented. Everything has risk, but a mature team knows how to make these tradeoffs. That’s why we built the MVP fast–because time is your most valuable asset and is practically fungible with money in the startup world.
– Data-obsessed. We all look at data and pull it, and we believe that understanding the mechanics can yield valuable insights. Complex systems require elegant, not just simple solutions. You absolutely need to be interested in data if you want to leverage your knowledge of systems.
– Lucky. That’s how we look at this journey so far. From our timing of fundraising, to the circumstances in which we came together, to the initial product traction we’re getting, there’s no …
Title: Data Scientist/Marketing Analytics
Company: Kikoff Inc
Location: San Francisco, California, USA
Category: IT/Tech, Marketing / Advertising / PR
