Overview
Database Marketing Lead Jobs in Bangalore, Karnataka, India at Karma Group Global
We are hiring Database Marketing Lead!
The Database Marketing Lead is responsible for developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention. This role requires a strong understanding of database marketing principles, CRM systems, and marketing automation platforms. The ideal candidate will be a data-driven individual with excellent analytical and
problem-solving skills
who can leverage customer data to optimize marketing campaigns and achieve business objectives.
Responsibilities:
Data Management & Strategy:
• Develop and implement data management strategies to collect, clean, segment, and analyze customer data from various sources (e.g., CRM, website, social media, email marketing platforms).
• Build and maintain customer data profiles, including demographics, purchase and preference history, website behavior, and engagement history.
• Develop and implement data
quality control
processes to ensure data accuracy and consistency.
• Conduct in-depth customer segmentation analysis to identify target audiences for marketing campaigns.
CRM Management:
• Manage and maintain the company’s CRM system (Zoho. Lead square. Viewpoint).
• Develop and implement CRM processes, including lead scoring, lead nurturing, and customer lifecycle management.
• Train and support sales and marketing teams on the effective use of the CRM system.
Email Marketing:
• Develop and execute targeted email marketing campaigns across various channels (e.g., transactional emails, promotional emails, newsletters).
• Monitor email campaign performance (open rates, click-through rates, conversion rates) and make data-driven adjustments.
• Ensure email marketing campaigns comply with all relevant regulations (e.g., CAN-SPAM, GDPR).
Contact Management:
• Manage and maintain contact lists, including segmentation, suppression, and data hygiene.
• Develop and implement strategies to grow and maintain healthy contact lists.
Reporting & Analytics:
• Generate regular reports on marketing campaign performance, including key metrics such as customer acquisition cost (CAC), customer lifetime value (CLTV), and return on investment (ROI).
• Analyze marketing data to identify trends, identify areas for improvement, and provide actionable insights to the marketing team.
• Utilize data visualization tools to effectively communicate marketing performance to stakeholders.
SaaS Solutions:
• Evaluate and implement new marketing automation tools and SaaS solutions to improve marketing efficiency and effectiveness.
• Stay
up-to-date
on the latest trends in database marketing, CRM technology, and marketing automation.
Education:
Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
Experience:
3+ years of experience in database marketing, CRM management, or a related field
Specific Knowledge:
Strong understanding of database marketing principles and best practices.
Proven experience with CRM systems.
Loyalty / Membership related Program marketing
Experience with
email marketing platforms (e.g., Mailchimp, Marketo, Constant Contact).
Proficiency i…
Title: Database Marketing Lead
Company: Karma Group Global
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR, IT/Tech
