Overview
Demand Generation Manager Jobs in Boston, Massachusetts, USA at Acronis
Acronis is revolutionizing cyber protection—providing natively integrated, all-in-one solutions that monitor, control, and protect the data that businesses and lives depend on. We are looking for a Demand Generation Manager to join our mission to create a #Cyber Fit future and protect all data, applications, and systems across any environment.
As the Demand Generation Manager, you will design and execute multi-channel marketing programs to create awareness, generate leads, and nurture prospects through every stage of the funnel. You’ll be instrumental in building and optimizing campaigns that support Acronis’s growth goals, aligning closely with sales, product marketing, and digital marketing teams to ensure cohesive messaging and measurable outcomes.
WHAT YOU’LL DO
Design and execute a portfolio of multi-touch campaigns, including email marketing, webinars, paid advertising, and content syndication, to drive qualified leads and support the pipeline.
Develop nurture campaigns that progress prospects from awareness to conversion, using targeted messaging and personalized touchpoints.
Work with sales teams to coordinate demand gen efforts, ensuring alignment on key accounts, goals, and performance metrics. Enable sales with insights and campaign follow-ups to maximize engagement.
Track and report on campaign performance, using data-driven insights to refine strategies, improve conversion rates, and maximize ROI.
Tailor campaigns to address the unique needs of specific accounts and customer segments, using ABM strategies to drive higher engagement and close rates.
Manage paid social, search, and display campaigns across platforms to increase reach and engagement. Collaborate with the digital team on landing page design, SEO, and contentoptimization.
Drive demand for Acronis events through targeted campaigns, promoting engagement and participation from high-value prospects and existing clients.
WHAT YOU BRING
3+ years in demand generation, B2B marketing, or a similar role, ideally within the IT or cybersecurity industry. Proven ability to build and manage demand-generation programs that drive revenue.
A strong understanding of data analysis and performance metrics to track ROI, identify patterns, andmake strategic decisionsbased on insights.
Familiarity with marketing automation tools (e.g., Marketo), CRM platforms (Salesforce), and digital advertising tools. Experience with ABM tools is a plus.
Detail-oriented with strongproject managementskills, able to handle multiple campaigns with competing priorities in afast-paced environment.
Proactive and self-motivated with a positive, professional approach to management.
Highly organized, detail-oriented, and dependable, with strongmultitaskingand prioritization skills in afast-paced environment.
Excellent time-management abilities.
Open to traveling for events and regional sales meetings.
Fluent English, both spoken and written.
WHO WE ARE
Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), enterprise IT departments and home users. Our all-in-one solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover frommoderncyberthreats with minimal downtime, ensuring data integrity and business continuity.
We offer the most comprehensive security solution on the market for MS…
Title: Demand Generation Manager
Company: Acronis
Location: Boston, Massachusetts, USA
Category: IT/Tech, Marketing / Advertising / PR
