Overview
Demand Generation Manager Jobs in Minneapolis, Minnesota, USA at Gfrfund
THE COMPANY
Through Solsten, brands get access to the world’s most expansive and actionable consumer insights and resonance platform, representing 3.4B people globally. Derived from our ongoing psychological assessment, brands can go beyond behavior that already happened and through psychology know what will. This way, Solsten supercharges marketing and product decisions for experience leaders such as Sony, Epic Games, Peloton and many more.
THE
ROLE
Our Marketing team is a critical part of our growth journey. As aDemand Generation Manageryou will spearhead campaigns and boost demand across all stages of the funnel for our platform. You’ll collaborate closely with Sales and Product leaders to shape the narrative, inspire action, and deliver measurable impact. Your focus will be on designing and executing campaigns that immediately contribute to our revenue and attract ICP type customers to Solsten.
If you’re looking to take ownership of a critical function in a category-defining company, this is your opportunity.
WHAT YOU WILL DO
Immerse yourself in Solsten’s products, our unique value proposition and customer journeys to deeply understand our target audience and their needs.
Use data and analytics to measure and improve the performance of demand generation efforts, create KPI transparency around marketing KPIs, and work to vastly improve marketing metrics from their current baselines
Conduct targeted audience segmentation based on ICPs to deliver the right content and messaging to our target buyers and users.
Develop and implement high performing demand generation strategies and campaigns to drive interest, adoption, and revenue.
Expand our distribution beyond owned channels like blog, email, in-product, and social through testing and experimentation.
Identify new channels and campaign ideas while continuously pushing the envelope on how and where to best reach our target users and buyers.
Work closely with the sales and product teams to align efforts and drive revenue.
Develop and maintain relationships with partners, influencers, and other stakeholders.
Monitor industry trends and stayup-to-dateon new technologies and techniques.
Create and manage demand generation budgets and forecasts.
Measure and report on the success of demand generation campaigns, using relevant key metrics tosenior leadershipand C-Level of the company.
Provide training and support to team members on demand generation best practices and tools.
Attend industry events and conferences to build relationships and promote the company.
WHAT WE’RE LOOKING FOR
5+ years of experience leading demand generation in B2B companies
Extensive experience implementing and testing marketing programs and processes.
Comprehensive understanding of customer marketing and complex buyer journeys.
A passion for metrics. You live for the data and use it to guide your programs and spend.
Expertise across email marketing and paid channels
Fluent in marketing automation and CRM capabilities.
Keenattention to detailand strive for excellence in all aspects of your work.
Manage complex situations with a structured and organized approach.
Strong communicator that expresses ideas and information clearly and concisely.
Detail-oriented, with excellent analytical, technical andproblem-solving skills.
Flexibilityandadaptabilityto change, including focus within your role and potentially outside of it.
Extraordinary progr…
Title: Demand Generation Manager
Company: Gfrfund
Location: Minneapolis, Minnesota, USA
Category: Marketing / Advertising / PR, Management
