Overview
Demand Generation Martech Strategist – Reach Jobs in Charlotte, North Carolina, USA at Spectrum
Position: Â Demand Generation Martech Strategist – Spectrum Reach
Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:
CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at
SUMMARY
SupportCustomer Engagementteam in Implementation, maintenance, andoptimizationof multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.
DUTIES & RESPONSIBILITIES
Integrating various marketing technologies, such as CRM systems, email marketing platforms, and analytics software.
Researching and recommending new marketing technology products.
Ensuring alignment between marketing technology and overall business goals.
Define platform requirements and future vision based on inputs and long-term planning of the core & future business strategy.
Managing and optimizing the marketing technology stack to optimize our current use of each platform.
Designing and managing internal workflows and processes by documenting learnings from previous programs.
Analyzing data and providing insights to drive marketing strategies and improve campaign performance.
Overseeingproject managementfor Mar Tech implementations of complex integrations, including bi-directional connections between data vendors, new platforms, enhancements, and other enablement tools that lay the groundwork for our support and Brand Marketing and technology organization.
Serve as a key liaison and partner withcross-functional teams, including IT, MI, Spectrum Enterprise Ops team.
Monitoring data quality within marketing technology products.
Developing and implementing data-driven marketing strategies.
Serving as a product expert for all inhouse martech platforms.
Oversee vendor relationships and collaborate on contractual agreement based on scope of work.
REQUIRED QUALIFICATIONS
MUST have proficiency in marketing automation platforms like Marketing cloud, Pardot, Marketo or Eloqua. (Certifications preferred)
STRONGLY PREFERRED QUALIFICATIONS
Experience with CRM systems such as Salesforce.
Understanding and experience with CDP platforms.
Data analysis and visualization skills, including tools like Google Analytics, Tableau.
Strong analytical andproblem-solvingabilities.
Project managementand organizational capabilities.
Specific martech skills:
Ability to select, implement, and manage marketing technology platforms.
Ability to build integration flows and end to end automations.
Proficiency in digital marketing and CRM expertise.
Experience in measuring and reporting on the success of demand generation campaigns.
PREFERRED QUALIFICATIONS
Fluent in Alteryx and advanced platforms a plus.
Good knowledge JavaScript and AMPScript to support personalization efforts.
Knowledge of Audience Management, DMP’s and/ or CDP’s a plus.
Goodcommunication skillsalong with skills for documentatio…
Title: Demand Generation Martech Strategist – Reach
Company: Spectrum
Location: Charlotte, North Carolina, USA
Category: Marketing / Advertising / PR, IT/Tech
