Overview
Demand Generation Martech Strategist – Reach Jobs in Murfreesboro, Tennessee, USA at Spectrum
Position: Â Demand Generation Martech Strategist – Spectrum Reach
SUMMARY
SupportCustomer Engagementteam in Implementation, maintenance, andoptimizationof multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.
DUTIES & RESPONSIBILITIES
Integrating various marketing technologies, such as CRM systems, email marketing platforms, and analytics software
Researching and recommending new marketing technology products.
Ensuring alignment between marketing technology and overall business goals
Define platform requirements and future vision based on inputs and long-term planning of the core & future business strategy.
Managing and optimizing the marketing technology stack to optimize our current use of each platform
Designing and managing internal workflows and processes by documenting learnings from previous programs
Analyzing data and providing insights to drive marketing strategies and improve campaign performance.
Overseeingproject managementfor Mar Tech implementations of complex integrations, including bi-directional connections between data vendors, new platforms, enhancements, and other enablement tools that lay the groundwork for our support and Brand Marketing and technology organization.
Serve as a key liaison and partner withcross-functional teams, including IT, MI, Spectrum Enterprise Ops team
Monitoring data quality within marketing technology products
Developing and implementing data-driven marketing strategies
Serving as a product expert for all inhouse martech platforms.
Oversee vendor relationships and collaborate on contractual agreement based on scope of work.
REQUIRED QUALIFICATIONS
MUST have proficiency in marketing automation platforms like Marketing cloud, Pardot, Marketo or Eloqua. (Certifications preferred)
STRONGLY PREFERRED QUALIFICATIONS
Experience with CRM systems such as Salesforce
Understanding and experience with CDP platforms
Data analysis and visualization skills, including tools like Google Analytics, Tableau
Strong analytical andproblem-solvingabilities
Project managementand organizational capabilities
Specific martech skills:
Ability to select, implement, and manage marketing technology platforms
Ability to build integration flows and end to end automations
Proficiency in digital marketing and CRM expertise
Experience in measuring and reporting on the success of demand generation campaigns
PREFERRED QUALIFICATIONS
Fluent in Alteryx and advanced platforms a plus
Good knowledge JavaScript and AMPScript to support personalization efforts
Knowledge of Audience Management, DMP’s and/ or CDP’s a plus
Goodcommunication skillsalong with skills for documentation and scoping, defining, and managing work
Strong independentproject managementskills
Strong organizational and time management skills
Lead nurturing experience a plus
Expert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plus
Google Analytics proficiency is a plus
UX Design knowledge a plus
Proficiency in Microsoft Office suite, especially Excel.
Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing.
Strongcommunicationan…
Title: Demand Generation Martech Strategist – Reach
Company: Spectrum
Location: Murfreesboro, Tennessee, USA
Category: Marketing / Advertising / PR, IT/Tech
