Overview
Demand Generation Specialist Jobs in New York, New York, USA at InterActiveCorp
Location: New York
Vimeo’s demand generation team is searching for a talented, passionate, and analytical Demand Generation Marketing Specialist to support and execute impactful multi-channel campaigns in the AMER region. In this role you will report into the Sr. Manager of Demand Generation and work collaboratively with the sales, demand generation, marketing operations, content and digital teams to ensure alignment, maximize campaign effectiveness and drive growth (i.e. leads, MQLs, pipeline and bookings) for Vimeo Enterprise in the region.
Key Responsibilities
Campaign Execution
Support and execute integrated marketing campaigns across various channels (webinars, events, content syndication, 3rd party media etc.)
Collaborate with digital and localization teams to launch regional campaign assets that resonate with target audiences
Manage campaign timelines, ensuring projects are delivered on time and on budget
Events Support
Lead the research and execution of regional events; support in executing trade shows and conferences
Support event logistics, from budgeting and vendor management to post-event analysis and follow-ups
Work closely with sales teams to ensure marketing campaigns support their goals and provide them with qualified leads, MQLs and pipeline
Develop and maintain sales enablement materials to equip sales teams with relevant resources (i.e. campaign briefings, promotional assets, follow-up sequences, reports)
Performance Analysis & Optimisation
Monitor and analyze campaign performance, identifying areas for improvement and optimization; work closely with marketing operations to improve internal processes
Leverage marketing automation and analytics tools (i.e. Tableau, Salesforce) to track key metrics (i.e., lead generation, conversion rates, pipeline influence)
Professional Self-Growth
Stay abreast of industry best practices and emerging trends in demand generation and field marketing
Seek opportunities to improve skills and knowledge through training, conferences, and self-learning
Qualifications
Experience: 2-3 years of experience in B2B demand generation marketing, preferably in a B2B SaaS environment.
Skills
Experienced in executing demand generation campaigns at high pace
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
Strong analytical skills and experience with campaign reporting and analysis
Fluency with marketing automation, CRM, Outreach, webinar tools, and analytics tools
Strong understanding of lead nurturing, lead scoring, and demand generation principles
Excellent communication, writing, and presentation skills
A passion for video marketing
A collaborative and team-oriented approach
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Title: Demand Generation Specialist
Company: InterActiveCorp
Location: New York, New York, USA
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Manager, Marketing Strategy, Marketing Communications)
