Overview
Demand Marketing Strategist Jobs in Grand Rapids, Michigan, USA at Service Express, Inc.
Service Express is looking for aDemand Marketing Strategist, who will be responsible for moving buyers through the marketing funnel and generating MQLs to be contacted by Sales Development Representatives. In addition, you will “own the one to many” function for Service Express and coordinate what is needed at the top of the funnel to produce pipeline and revenue.
Here’s what this position is all about:
Utilize CRM to identify audiences, reporting and marketing funnel gaps
Own development of nurture structures, email/landing page creation & execution of email communications
Utilize Intent data to ideate campaigns and complete from development to execution & reporting
Consistently monitor campaign KPIs, completing A/B testing to improve campaign results
Identify campaigns to improve performance
Collaborate with Sales Development, Sales, Creative and Revenue Operations to complete strategic initiatives & optimizations
Partner with sales to understand the market’s trends & challenges
Partner with key member of the Marketo connection team to collaborate and optimize our utilization of the platform
What we are hoping you can bring to the Service Express team…
Strong understanding of email marketing best practices, database hygiene and segmentation
Experience with marketing automation platform such as Marketo or Hubspot required
Experience with Salesforce, Sendoso and 6sense is preferred but not required
Familiar with Account Based Marketing
Proficient in the Marketing funnel and identifying campaigns to improve performance
We Offer:
Workplaceflexibilitythat empowers our employees
Personal growthandadvancement opportunities
Paid volunteer hours and birthday off
Several health insurance offerings that start on day one
Company 401k match
Pay range from $90k-$110k based on experience
Hybrid working schedule (3 days in the office and 2 remote)
Service Express is anequal opportunity employer. Authorization to work in the country you are applying to is a precondition of employment. Service Express does not sponsor applicants for work visas.
We process your information in accordance with ourPrivacy Policy.For European residents,to review our fair processing notice.
Ready To Join Us?
We’re always looking for passionate life-long learners tojoin our growing team. If you think Service Express is the right place for you,apply today! If you know someone who would be the right fit, share this opportunity.
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Title: Demand Marketing Strategist
Company: Service Express, Inc.
Location: Grand Rapids, Michigan, USA
Category: Marketing / Advertising / PR, Sales
