Overview
Deputy Manager Digital Marketing Jobs in Bangalore, Karnataka, India at Bangalore International Airport Ltd
JOB
PURPOSE
BIAL is a business of businesses and has multiple sub brands that have their own brand identities and KPIs aligned with the overall organization goals to drive revenue. This role primarily will define go to market strategy to achieve profitability.
Digital marketing specialist that can integrate customer behaviour and data to develop, implement, track, and optimise our digital channels. This role will be within the corporate marketing team. Must have experience working closely with multi-functional teams and agencies.
PRINCIPAL
ACCOUNTABILITIES
Manage Content Management Systems across the organisation
Work closely with the Consultant to optimise usage of the 1300+ Flight Information Display Screens (FIDS) installed across the terminal.
Liaise with multiple internal stakeholders such as marketing, Commercial, Operations to generate content.
Understanding the metrics/analytics to drive content relevant to the audience across the screens Measure and analyse performance and make optimisations based on analytics.
Performance Marketing – BAU
Be aware of the latest social media and digital trends to drive engagement and followers across platforms.
Digital Analytics and Website performance
Strong Knowledge of SEO and SEM to build the brand in the digital landscape.
Responsible for the corporate website numbers. Ensure discoverability and positioning of the website on Google.
Generate reports on website performance (Google Analytics, SEMrush, etc.)
JOB SPECIFICATION
Education
qualification and Years of Experience
Bachelor’s or master’s degree in marketing and certified digital marketer from a renowned institute.
Overall 8+ years of experience.
Experience in managing the corporate website, content management systems and executing large scale digital campaigns for a consumer brand. Decision-making skills with proven ability to drive, take responsibility and align with large cross functional teams.
Knowledge and work skills
Demonstrable experience of driving SEO/SEM, lead generation campaigns and social media campaigns.
Collaborative
, good interpersonal and
communication skills
. Strong
analytical skills
and data-driven thinking.
Title: Deputy Manager Digital Marketing
Company: Bangalore International Airport Ltd
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Digital Marketing, SEO, Marketing Manager), IT/Tech (Digital Marketing, SEO)
