Overview
Digital Ad Specialist Jobs in Cedar Rapids, IA at McGrath Family of Dealerships
Roadmaster Marketing is seeking a digital expert to join our plucky, ragtag team as a Digital Ads Specialist.
The Digital Ads Specialist will be tasked with kickstarting digital ad placements, primarily on Google and Meta platforms. In addition to placing the ads, you will be analyzing data, reporting on results, and captaining effective digital marketing strategies, all while ensuring that our clients get the most bang for their buck.
Ideal candidates for this position will be:
Innovative dynamos – – You’ve got ideas and are willing to try ‘em out and analyze what happens.
Critical thinkers – You pay attention to the little things and know how the pieces come together.
Savvy So-and-so’s – – The right hat for the right situation. Up-to-date on tactics, tools, and technology to get ads in front of the right people.
Experience in working with an ad budget is a must. In this role you will be directly responsible for digital ad buy on Google and Meta, as well as display, preroll, and streaming TV.
Roadmaster Marketing is a team of driven individuals chock-full of enthusiasm and imagination.
Aggressively Ambitious Driven by an unshakable resolve, we operate with a chip on our shoulder, fueled by those who doubt us. We thrive on proving them wrong. Every challenge is a chance to showcase our grit, and every opportunity is ours to seize. Relentless and hungry, we’re never satisfied with “good enough” — only growth and greatness will do.
Forged by Fire Born in the crucible of an intensely competitive market, we’ve been tested, tempered, and toughened. Adversity isn’t a setback — it’s a proving ground. We’ve learned to adapt quickly, think critically, and move decisively. The lessons we’ve gained through trial and risk have become the bedrock of our experience, shaping us into a force that’s battle-hardened and ready for whatever comes next.
Cast of Characters We’re a dynamic blend of colorful personalities, each bringing a distinct perspective and a spark of individuality. Our differences aren’t a divide — they’re our advantage. Every member of the team adds depth, dimension, and authenticity to our collective work. Together, we’re more than a team — we’re a cast of characters with a shared story, driven by the same ambition to push boundaries and create something extraordinary.
Responsibilities:
Create advertising strategies, campaigns, ad groups, ads, keywords, bids, and budgets for accounts
Ensure all campaigns are in full alignment with brand identity and expectations.
Manage paid advertising channels/products, including but not limited to: Google, YouTube, Facebook, Instagram, and Snap.
Work with multiple advertising verticals including search, programmatic, and social.
Provide complete and accurate data for weekly and monthly reports, such as conversion optimization, keyword research, and targeting.
Knowledgeable and confident in making recommendations for improvement in areas that require TLC.
Maintain up-to-date information on industry progress and paid advertising best practices.
Easily able to prioritize and successfully manage multiple projects/deadlines. Plans, organizes, and schedules like a sparkling wonder, while maintaining focus on critical factors and priorities.
Position Requirements
Minimum 2 years of digital marketing experience
Google Analytics, Google Ads and Facebook Ads experience is required
Google AdWords certification, as well as other key advertising and marketing certifications
Experience making recommendations on ad budgets and ad management strategies
Knowledge of Retargeting/Remarketing, Display and Video Advertising
Experience analyzing social advertising data
Benefits
Health/Dental/Vision Insurance
Robust Paid Time Off and Vacation Policy (Available on Day One!)
Expanded Parental Leave
Upward Opportunities in a Growing Company
401k Retirement Savings with Match
Flexible Schedule
Paid Training
Due to the responsibilities of this role, it is essential that this position be filled on a full-time basis only. Full-time in-office is preferred, however, hybrid schedules can be discussed.
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Title: Digital Ad Specialist
Company: McGrath Family of Dealerships
Location: Cedar Rapids, IA
