Overview
Digital Advocate (H/F) Jobs in Copenhagen, Capital Region of Denmark, Denmark at Benefit Cosmetics
Title: Digital Advocate (H/F)
Company: Benefit Cosmetics
Location: Copenhagen, Capital Region of Denmark, Denmark
Reporting to the country manager, the Digital Advocate will be responsible for all digital and eretail activities of the brand on the Nordic market, mainly :
Build and develop brand awareness on all digital platforms by working closely with the Digital Media Manager Europe based in Paris.
Ensure strong relationships with digital Influencers in order to implement digital media strategy
Strongly monitor on monthly basis and actively drive the requested KPI’s for digital marketing
Develop visibility & sales of Benefit on e-retailer site and increase our ranking.
Community Management :
Excel as the brand’s community manager, responding to and engaging fans in conversation on Tiktok & Meta; help grow Benefit’s social audiences & engagement
Manage all social media platforms (Tiktok, META) from brainstorming to copywriting to publishing
Write all content for social channels with an emphasis on the Benefit voice, correct grammar/spelling & humor
Be DNA focused in all content creations
Manage regular social contests (coordinate prizing, work with legal, etc.) & identify partners to amplify contest reach.
Digital Influencers Management :
Develop, grow and maintain relationships with top vloggers/bloggers/digital journalists resulting in increased quality placements & exposure.
Cultivate & develop consistent, ongoing relationships with key digital influencers
Work with influencers on contests & co-created content, with the goal of reaching new audiences
Do regular products and press releases sends to social media partners & influencers
Coordinate and animate blogger / vloggers events
Find new potential influencers in order to enlarge Benefit influencer database
Digital Media :
Develop and support media campaigns to promote brand awareness on internet using META and TIKTOK Business Center
Continually monitor all the digital content to ensure it is on brand and meets strategic objectives
Provide competitive and market intelligence in a consistent way
Rigorously control the digital budget
Be a real source of proposals and innovate daily
E-retail Management :
Establish and implement e-store promotional strategy and negotiate extra visibility
Translations of matrixes for local e-retail websites
Grow brand visibility on e-retailer’s website & social networks
Increase the ranking of Benefit on e-retailer’s site in order to align with the offline ranking
Management of Benefit Cosmetics website :
Translations and upload new contents on a regular basis (+ check ex post)
Benefit Mainland Europe (based in Paris)
Field Force – Field Supervisors, Brow Bar Managers & Brow Bar Experts
Suppliers (Agencies, Press)
Retailer Teams in Nordics (Sephora, Kicks)
Ad Hoc Contacts
Job based in Copenhagen
ASAP – permanent position
Fluency in Danish and English languages are a mandatory requirement (additional Nordic languages are a plus)
Bachelor’s degree in Marketing/Web Marketing with significant digital experience (at least 4/5 years’ previous experience)
Passionate user of social media & digital technologies; knowledge of social media best practices (hashtags, tracked links, etc.)
Ability to communicate clearly both verbally and in writing, excellent writing & grammar skills with a high attention to detail & quality
Proactivity and good negotiation skills
Strong organization skills; self-directed and works effectively in a fast-paced environment while juggling multiple projects
Public relations experience is a plus
Technology & Software Knowledge :
Proficient in Microsoft Excel, Word, Powerpoint, Google Docs, Adobe Pac
K, META, Tiktok Business Center
Knowledge of analytics platforms such as Facebook Insights and Google Analytics
