Overview
Digital and Media Manager Jobs in Madrid, Community of Madrid, Spain at the LEGO Group
Title: Digital and Media Manager
Company: the LEGO Group
Location: Madrid, Community of Madrid, Spain
Job DescriptionDo you want to take part of the exciting journey to reach more children with the fantastic LEGO play experience and to develop the LEGO brand in France, Spain and Portugal? If you are a digital&media expert and want to join to an international marketing team & work on a love brand, we have an amazing job opportunity for you!
Core ResponsibilitiesMedia Strategy and Agency Relationship
Build and lead the Media Strategy for Spain and Portugal
Ensure the relevancy of the LEGO media plans in Iberia and consistency with the one for France
Drive the Spanish and Portuguese media agencies relationships and year-long orchestration as the key point of contact for TLG and liaising with the Brand & DCE community to serve at best the Audiences (Kids, Shoppers, Adults) needs and objectives
Digital Roadmap and Editorial Agenda
Define (hand in hand with the France-Iberia Senior Digital & Media Manager) the annual insight-based Digital Strategy for France-Iberia
Build with the Brand Managers best-in-class LEGO Masterbrand and franchises digital campaigns as a consistent 360 Digital ecosystem amplification in line with other touchpoints (TV / Instore…)
Understand French, Spanish and Portuguese consumers and shopper (trends) and turn this knowledge into key innovations and actions in line with the Brand/Franchises priorities
Define and monitor Digital KPIs, ensure that they are met and recommend corrective actions as needed
Direct interlocutor for Brand Managers and Social Media Engager to recommend agenda on each channel (LEGO YouTube channel / LEGO Facebook Page/ LEGO.xx for local activations)
Develop the team Digital Capabilities and deploy the annual learning agenda
Take an active role in the forums connecting you to your peers in other Business Units and with the Global team to raise FRIB voice, share best practices et seek inspiration
Social Media Strategy and Content –
in collaboration with the Social Media Manager
Define the Spanish Social media Strategy and KPIs
Manage the LEGO social media platforms in Iberia, with a focus on Facebook and Instagram Spanish local pages
Build the Editorial Calendar in line with key priorities
Create innovative local content ensuring engagement and recruitment
Shopper Strategy Co-Lead
In collaboration with the FRIB Masterbrand and Trade marketing teams drive holistic Shopper approach and thinking
Liaise with the Brand team for the deployment of impactful Shopper Campaigns that support and complement Consumer Campaigns and meet Audiences objectives
Track and analyze insights and performance to provide consistent KPI reporting and valuable insights
OESP Integration
Actively contribute to cross-functional teams to deliver the annual BU ICP
Work hand in hand with the Brand Relations team to leverage the earned LEGO ecosystem and notably influencers and event activations
Work closely with the Senior Kids Engagement Manager to ensure 360 activations and maximize traffic and engagement (LEGO Play, LEGO Insiders, LEGO.xx, Mobile Applications)
Act as role model cross-team collaboration, actively giving and receiving feedback and liaising with the Marketing Leadership Team
Play your part in our team succeeding
Within the France Iberia Marketing team, you will be part of the Masterbrand Integrated team that develops and elevates the LEGO Brand Voice through the definition and …
