Overview
Digital Category Manager Jobs in Bengaluru, Karnataka, India at Recro
Title: Digital Category Manager
Company: Recro
Location: Bengaluru, Karnataka, India
Job Description: Digital Category Leader – Sports Retail
About Us
We are a leading sports retail brand committed to delivering exceptional customer experiences through innovative digital and omnichannel strategies. As we accelerate our digital transformation, we aim to strengthen our online presence while optimizing category performance across all sales channels.
Team Overview
You will be part of the Digital Commerce team, focusing on:
Category Strategy & Growth
Driving GMV across channels (brand website, marketplaces, quick commerce, stores, etc.)
P&L responsibility for assigned categories
Conversion rate optimization
Pricing, promotions, and offer strategy
Assortment planning & competition tracking
Profitability analysis
Category analytics & performance dashboards
Enhancing category experience (UX, merchandising, NPS)
Input metrics tracking (traffic, engagement, etc.)
Role Summary
As a Digital Category Leader, you will be responsible for:
Defining and executing category strategy to maximize revenue and customer satisfaction
Analyzing market trends and competition to identify growth opportunities
Collaborating with cross-functional teams (marketing, sales, supply chain, finance) to align business goals
Monitoring KPIs (traffic, conversion, sales, profitability) and optimizing performance
Leading business planning with finance and program teams
Driving digital marketing initiatives (SEO, SEM, promotions) in partnership with marketing
Working with product teams to refine assortments and commercial policies
Improving customer experience by addressing feedback and pain points
Key Responsibilities
Strategy & Growth
Conduct competitive benchmarking to refine positioning
Develop pricing, promotion, and bundling strategies
Optimize product assortment based on demand and trends
Performance Management
Track website analytics, sales data, and customer behavior
Identify conversion bottlenecks and implement fixes
Own P&L and profitability for assigned categories
Stakeholder Collaboration
Partner with marketing on digital campaigns (SEO, SEM, promotions)
Work with supply chain to ensure stock availability
Align with customer service to enhance post-purchase experience
Qualifications
Master’s degree preferred (Business, Marketing, E-commerce, or related field)
4-6 years of experience in category management, D2C, or e-commerce
Strong analytical skills (data-driven decision-making, market research)
Proficiency in P&L management and business planning
Excellent communication & stakeholder management
Experience in pricing, promotions, and digital marketing is a plus
