Overview
Digital, Client Experience, & Marketing Portfolio Analyst Jobs in Charlotte, NC at Truist Bank
Field Marketing Manager
PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression.
This role is based in Chicago and is a hybrid role allowing for some days working from home and some working out of an office.
Summary
You will play a key role in establishing field marketing by designing and implementing programs that enhance customer relationships, boost retention, and ultimately increase revenue, all while providing exceptional value to our customers. This involves creating and executing various campaigns to support retention and product usage, as well as managing demand generation campaigns and programs to drive opportunities for both expansion and cross-sell.
Primary Responsibilities
In this role, your main responsibilities will include developing and implementing comprehensive marketing strategies for clients, suppliers, and strategic partners, including hoteliers, to enhance customer expansion and retention. Aligning with yearly growth objectives, you will work closely with cross-functional teams from global sales, regional sales, and other centralized roles to gather insights and information that will inform customer segmentation, targeting, and positioning tactics.
Campaign Management
Lead end-to-end planning, execution, and optimization of marketing campaigns including content
Utilize customer data and analytics to create personalized and targeted messaging and content
Identify and coordinate paid, earned, and owned media channels
Account-Based Marketing
Develop, implement, and measure retention programs focused on key accounts
Collaborate with different teams to identify and address the specific needs of target audiences including content
Create and manage client education and retention strategies to maintain high customer satisfaction and foster long-term client relationships
Oversee operations and marketing technology to enhance efficiency and effectiveness
Cross-Functional Collaboration
Collaborate with global sales, regional sales, and other centralized roles to ensure cohesive and unified plans
Align marketing efforts with service offerings, sales initiatives, and client feedback
Data-Driven Decision Making
Own performance tracking by analyzing key metrics such as lead generation, conversion rates, customer engagement levels, and return on marketing investments
Leverage data analytics and key performance indicators to measure campaign effectiveness and make data-driven decisions for continuous improvement
Budget Management
Manage marketing budget effectively, ensuring optimal allocation of resources, including technology, for maximum impact
Qualifications
7-9 years of experience in demand-oriented marketing
Previous experience in event planning
Deep commitment to understanding and enhancing the customer journey
Experience building relationships and demonstrating value to business partners
Hands-on experience managing campaigns across multiple platforms
Experience with marketing automation tools and processes
Proficiency in database segmentation for targeted marketing efforts
Have versatile writing and editing skill set to effectively communicate with target audiences
Understanding of metrics to track and how to track them
Creative thinker with a knack for inspiring and engaging prospects
Effective communicator, able to have meaningful exchanges with leadership staff
Strong ability to build and maintain trust-based working relationships across different functional teams
Able to successfully navigate within varying degrees of ambiguity in a fast-paced environment
Salary: $82,000-$102,000 base salary. This role also qualifies for an incentive package in addition.
Benefits include Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short-term and Long-term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.
Whether in-person, remote, or hybrid, PRA guides organizations in bringing people together with strategic content, brand engagement and authentic destination experiences. PRA has local teams across the US covering more than 29 top destinations, and a remote execution team who can plan anywhere our clients envision an incomparable meeting or event.
Internally, we have a robust sustainability and social impact program that includes initiatives around carbon reduction, pushing towards zero waste, supporting the American Forest Foundation and PACT-USA, working with our supply chain to ensure we have sustainable and diverse suppliers for client events and a focus on equity, diversity and inclusion. Our plans and projects are ongoing and we are excited with the changes we’ve made and look forward to the continued and increased impact we will have through these programs and initiatives.
Our Corporate and Incentive Program Planning Capabilities Include:
Creative Event Design + Production; Local Excursions; Tours; Teambuilding; Offsite Events; Dine Arounds; Digital + Hybrid Programming; Health + Safety Logistics; CSR + Giveback Initiatives; Sustainable Planning Services; Transportation Logistics; Staffing; Content Creation; Graphic Design + Branding; Gifting.
Follow PRA on social @PRABusinessEvents and visit www.pra.com for more information.
Title: Digital, Client Experience, & Marketing Portfolio Analyst
Company: Truist Bank
Location: Charlotte, NC
