Overview
Digital Communications Strategist Jobs in Washington, District of Columbia, USA at SMPS Seattle
Are you ready to make an impact through digital communications? The King County Library System is seeking a Digital Communications Strategist to lead our social media initiatives and enhance our brand presence. In thisdynamicrole, you’ll develop and implementinnovativesocial media strategies, create compelling content, and collaborate with teams to drive engagement and connect with our community. This is a perfect opportunity if you are passionate about storytelling, adept at using data to inform decisions, and eager to expand our reach to multilingual anddiverseaudiences across King County.
Apply nowto join the King County Library System and help us engage with the community in new andexcitingways.
Applicants multilingual in Spanish and English are encouraged to apply!
Applicants must attach a current resume and cover letter which addresses why they are interested in the position and how they meet the qualifications listed.
Examples of
Duties
Collaborates with department staff to align KCLS messages, promotions, and goals through digital channels and drive social media storytelling with an asset-framing lens.
Coordinates with library staff and the KCLS Foundation to identify, plan, and execute social media campaigns for programming and events and develop content about community library services and organizational operations.
Monitors and communicates key performance indicators (KPIs) to track success. Makes informed adjustments when needed.
Conducts social media audits to ensure best practices are being used and continually evolves strategies to increase awareness, visibility, and engagement.
Builds and monitors strategic digital ads for social and advises on audience targeting for other advertising platforms.
Maintains organizational guidelines for social media best practices and builds templates to promote shared branding across KCLS social media accounts, including local community library accounts.
Creates data dashboards, calendars of upcoming campaigns and training on social media best practices for key stakeholders across KCLS.
Collaborates with the Equity and Social Impact (ESI) department to implement world language social media initiatives and to increase shared branding.
Desired Minimum Qualification
Education and Experience
Bachelor’s degree in marketing, communications, public relations, or business administration.
Five years’ experience in marketing, with two years in professional social media marketing.
Marketing experience with multilingual audiences.
Any equivalent combination ofeducationand experience that provides the necessary qualifications to successfully perform the duties of the position will be considered.
Knowledge and Skills
Working knowledge of current social media platforms and their use for marketing businesses and organizations.
Working knowledge of Search EngineOptimization(SEO) and web traffic metrics/analytics.
Effectively designs, implements, and evaluates key performance indicators.
Analytical and decision-making skills to assess an issue and determine optimal solution.
Nimbleness andflexibilityin afast-pacedanddynamic work environment.
Well-developed verbal,active listening, and writtencommunication skillswith various anddiverseaudiences.
Confident communicator and presenter with interest in teaching others.
Demonstratedcollaborationwithcross-functional teamsand stakeholders.
Driven with a growth mindset who can operate as a pace setter in an ever-evolv…
Title: Digital Communications Strategist
Company: SMPS Seattle
Location: Washington, District of Columbia, USA
Category: Marketing / Advertising / PR
